On today's episode of the Off the Clock Show with hosts Shawn Gervais from OrbisX and Marty Hill from hyperClean, it was just me (Shawn) and Marty joined in spirit as he was unavailable. I shared some interesting insights shared by Seth Godin around how to change your marketing message to deliver the right message for your customer. Hopefully this quick tip on the Just the Tip segment inspires you to take a deep look at your marketing and services to see areas you can improve where you are selling mice-flavored cat food when it should be tailored to the customer in a way that they can relate and more importantly get excited about. The Just the Tip segment of the Off the Clock Show brought to you by OrbisX CRM for detailers and hyperClean car care products.