Description

In this episode of the Cash Physical Therapy Headquarters Podcast, we're diving into the difference between sales and leadership — and why handling objections is a core part of being a great healthcare leader.

You’ll learn how to navigate tough conversations with patients who are hesitant, skeptical, or afraid to commit — without sounding pushy or “salesy.” We’ll break down the most common objections you face (like cost, insurance, and spouse concerns) and give you exact language frameworks to overcome them with confidence, clarity, and ethics.

Whether you’re training new staff or sharpening your own skills, this episode will help you become the kind of clinician who patients trust to lead them toward the results they truly want — not just the cheapest option on the table.

Engage With Us

If this episode gave you new tools or shifted your mindset, let us know! Drop a comment, tag us on social, or share with a fellow PT who needs to hear it.

Want to learn more or see how we can help grow your cash-based practice? Visit www.ClinicalMarketer.com.

If you enjoyed this episode, don’t forget to subscribe and leave us a review!

👉 Book Your Practice Audit Call Here!