Learn how to move beyond emotional impulses and use critical thinking to evaluate opportunities, align them with your long-term vision, and assess hidden costs and consequences. Gino walks through a real-life case study of a failed partnership to show you how to avoid costly mistakes and make empowering decisions that scale your business.

🔑 Key Takeaways:

✅ Don't Trust Your Gut Alone: While intuition is important, relying solely on emotions can lead to bad deals. You need a logical, rational framework for critical thinking.

➤ The 6-Step Decision Framework:

✦ Does it align with your vision? Will this move you closer to your long-term goals?

✦ Have you researched the market/idea? Don't be a "novice investor." Do your due diligence on financials, partners, and scope of work.

✦ Do you have the time to implement it? Be honest about your bandwidth. Will this distract you from your core business?

✦ Can you acquire the capital? If you don't have the money, do you have a concrete plan to get it (e.g., seller financing, partners, syndication)?

✦ Will it give or deplete your energy? Is it a soul-sucking endeavor or something that excites you? Aim for "happy money."

✦ Do you have the skills/experience? If not, who can you lean on? Don't be blindsided by your own lack of knowledge.

✅ Assess Potential Costs & Consequences: Always consider the downside. What's the "return on effort"? Is the juice worth the squeeze? Think about tied-up capital, lost time, and stress.

✅ The Power of "Simmering": Don't rush big decisions. Take a step back for a day or two to let new variables emerge and gain clarity.

❓ Question for the Audience: Can you share a time when trusting your gut led to a bad real estate or business decision? What did you learn from that experience? Let us know in the comments!

We're here to help create real estate entrepreneurs... 

 About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino here --> https://jakeandgino.com.

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