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STOP Using Shopify Product Pages as Landing Pages š¤¦āāļø w/ Nick Raushenbush - CEO @ Shogun
Ever wondered why your product pages arenāt converting like they should? In this episode, I sit down with Nick Raushenbush, co-founder of Shogun, to dive deep into the art (and science) of building high-converting landing pages for your Shopify store. We break down the power of personalization, A/B testing, and SEO optimizationāand why custom landing pages can convert up to than generic product pages. If youāre serious about scaling your store, this episode is your landing page masterclass.
šÆ Key Take-aways
š ļø Product Pages ā Landing Pages
Product pages are for closing, not storytelling. Landing pages are where the magic (and conversion) begins.
š Custom Pages Boost Conversions
Merchants using tailored landing pages see up to 55% higher conversion rates than those sending traffic to default product pages.
š A/B Testing is Your Secret Weapon
Test headlines, buttons, layoutsāeven small changes can lead to massive wins. Shogun makes it super easy (we timed it: 7 seconds to launch a test).
š Personalization Converts Better
Create different experiences based on device, referral source, or even time of day. Yes, you can welcome Instagrammers by name.
ā” Speed = Revenue
The faster you can launch a campaign, the faster you can capitalize. Tools like Shogun eliminate dev bottlenecks.
š Built-in SEO That Works
Shogunās keyword optimizer clusters your content, gives SEO tips, and helps you rankābecause organic traffic is the long game.
š Data You Can Actually Use
Insights, performance scores, and conversion tracking baked right into your editorāno more tab juggling.
š Big Wins from Small Tweaks
From moving an add-to-cart button above the fold to changing product images in bundlesāthese tiny shifts can deliver massive ROI.
š Resources & Links Mentioned in the Show
š Special Offer:
Try Shogun free for 10 days ā no strings attached. Build your first high-converting landing page today: https://bit.ly/shogun-appĀ
Ā
š«¶ Please support the amazing sponsors that make this show possible. They support us, so we should support them š«¶
Omnisend - I personally use Omnisend for every Shopify store I manage! Iāve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake š¤
(plus most report paying about half the price of Klaviyo š¤«)
šØListeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Ā
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Ā
View all episodes
By Jay Myers
5
77 ratings
Ever wondered why your product pages arenāt converting like they should? In this episode, I sit down with Nick Raushenbush, co-founder of Shogun, to dive deep into the art (and science) of building high-converting landing pages for your Shopify store. We break down the power of personalization, A/B testing, and SEO optimizationāand why custom landing pages can convert up to than generic product pages. If youāre serious about scaling your store, this episode is your landing page masterclass.
šÆ Key Take-aways
š ļø Product Pages ā Landing Pages
Product pages are for closing, not storytelling. Landing pages are where the magic (and conversion) begins.
š Custom Pages Boost Conversions
Merchants using tailored landing pages see up to 55% higher conversion rates than those sending traffic to default product pages.
š A/B Testing is Your Secret Weapon
Test headlines, buttons, layoutsāeven small changes can lead to massive wins. Shogun makes it super easy (we timed it: 7 seconds to launch a test).
š Personalization Converts Better
Create different experiences based on device, referral source, or even time of day. Yes, you can welcome Instagrammers by name.
ā” Speed = Revenue
The faster you can launch a campaign, the faster you can capitalize. Tools like Shogun eliminate dev bottlenecks.
š Built-in SEO That Works
Shogunās keyword optimizer clusters your content, gives SEO tips, and helps you rankābecause organic traffic is the long game.
š Data You Can Actually Use
Insights, performance scores, and conversion tracking baked right into your editorāno more tab juggling.
š Big Wins from Small Tweaks
From moving an add-to-cart button above the fold to changing product images in bundlesāthese tiny shifts can deliver massive ROI.
š Resources & Links Mentioned in the Show
š Special Offer:
Try Shogun free for 10 days ā no strings attached. Build your first high-converting landing page today: https://bit.ly/shogun-appĀ
Ā
š«¶ Please support the amazing sponsors that make this show possible. They support us, so we should support them š«¶
Omnisend - I personally use Omnisend for every Shopify store I manage! Iāve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake š¤
(plus most report paying about half the price of Klaviyo š¤«)
šØListeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Ā
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Ā
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