Marketing is the lifeblood of every small business — yet most entrepreneurs waste thousands chasing shiny objects, outsourcing to the wrong people, or tracking the wrong numbers. In this conversation with best-selling author Allan Dib (The 1-Page Marketing Plan, Lean Marketing), we unpack how to eliminate waste, focus on what matters, and build a marketing engine that works.

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Timestamps: 
00:00 – Introduction 
01:19 – Why outsourcing marketing fails 
04:52 – Marketing is like a marriage 
09:18 – Defining marketing waste 
13:41 – The cost of shiny object syndrome 
17:49 – Advertising as pollution vs. gardens as goodwill 
25:35 – Why vanity metrics don’t pay the bills (CAC & LTV) 
32:57 – Why tradespeople lose leads 
36:10 – The handwritten note hack that doubles show-ups 
44:36 – Why 2025 is “2008 for personal branding” 
47:42 – The 3 rules for waste-free marketing