Stop Wasting Your Time on Awareness Campaigns

Curt and Katie chat about the limitations of performative awareness campaigns and the need for action-oriented advocacy. Inspired by the article Stop Raising Awareness Already by Ann Christiano and Annie Niemand, they critique viral campaigns like Kony 2012 and the CDC’s zombie apocalypse campaign, highlighting the importance of targeting the right audiences, crafting compelling messages, and developing a theory of change.

 Transcripts for this episode will be available at mtsgpodcast.com!

In this podcast episode we talk about the limitations of awareness campaigns

Curt and Katie talk about what to do instead of focusing precious time, energy, and resources on advocacy that is solely about awareness. We look at what has worked in the past and how to implement that now.

Why Awareness Alone Isn’t Enough

The Importance of Targeted Advocacy

Developing a Theory of Change

Practical Steps for Effective Advocacy:

·      Move beyond awareness—advocate for policy changes, funding, and direct action.

·      Target specific audiences (lawmakers, healthcare providers, educators).

·      Craft messages that resonate—ensure they lead to measurable change.

·      Develop a theory of change—plan advocacy efforts with long-term impact in mind.

Stay in Touch with Curt, Katie, and the whole Therapy Reimagined #TherapyMovement:

Our Linktree: https://linktr.ee/therapyreimagined

Modern Therapist’s Survival Guide Creative Credits:

Voice Over by DW McCann https://www.facebook.com/McCannDW/

Music by Crystal Grooms Mangano https://groomsymusic.com/