Coach Kenny Simpson has been on the front lines of leadership longer than most. He's gone 0 and 10. He's coached kids who needed a father figure more than a playbook. And somewhere along the way, he stopped watching the scoreboard — and started winning more than ever.

In this episode, Kenny and I dig into what it really takes to build a winning culture, why accountability and love aren't opposites, and how the best leaders develop systems so strong they have answers before problems occur.

Kenny also shares the story behind his new book, Iron Valley — a fictional account of a team that lost 27 games in a row and what it took to turn things around. It's part great story, part leadership curriculum, and it's available now on Amazon.

📖 Grab Iron Valley here: https://www.amazon.com/Iron-Valley-Football-Brotherhood-Chances/dp/B0GWQDTH9X