By Stories and Strategies
Don’t you wish public relations wasn’t seen as a slick sales tactic? The term “public relations” has often sounded, well, a little too polished, too ready to spin. But at its heart, PR isn’t about
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In many ways, the ground is shifting beneath our feet. PR professionals are shifting from traditional roles to becoming trusted advisors in a world where AI and data are reshaping the landscape.
Generative AI and advanced analytics are changing the way PR pros build strategies, measure success, and influence public perception. But how can AI be used responsibly? How do we go beyond simple metrics to understand true impact? And what skills are essential in this new era of PR?
Listen For
7:38 Why PR Pros Must Shape AI Development
13:41 Outcomes-based Dashboards. The Future of PR Analytics
17:38 How PR Hiring Needs to Change in the AI Era
19:03 Answer to Last Episode’s Question from Guest Raphael Labbe
Guest: Adrian Cropley, OAM, FRSA, IABC Fellow, GCSCE, SCMP
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CSCE link to training offerings
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There’s a rising tide of disinformation threatening corporate communication and financial stability. It’s increasingly influential and at times very well-funded.
Most recently there was the infamous Adidas hoax, where activists manipulated public perception to spark conversations about workers' rights.
A new tool called Wiztrust Protect is a blockchain-based solution designed to certify and verify corporate information, helping companies safeguard their reputation and ensure the truth prevails in an increasingly deceptive digital landscape.
Listen For
3:51 The Rising Tide of Corporate Misinformation
8:10 Examples of Stock Market Manipulation Hoaxes
12:27 How Wiztrust’s Blockchain Verification Works
18:45 Answer to Last Episode’s Question From Guest Rod Cartwright
Guest: Raphaël Labbé, Wiztrust
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Our World faces a lot of big problems all at once right now. Wars, disinformation, climate change, and money troubles.
A new report suggests these problems actually reinforce each other, creating a “new abnormal” state of constant risk. Life feels uncertain and that’s becoming normal.
The report emphasizes we need to shift our focus, not just by using technology but by focusing on people. Shift resources toward human preparedness and critical human infrastructure rather than relying solely on technical systems.
Listen For
7:12 Why Crises Deserve a Human Response
10:23 Poly-Crisis: The New Normal in Crisis Management
14:24 Crisis as a Turning Point
16:59 Answer to Last Episode’s Question From Guest Brittany Brown
Guest: Rod Cartwright
LinkedIn
Download the Full Report “Reputation, Risk and Resilience
Article for UK’s National Preparedness Commission o the crucial role of human preparedness and critical human infrastructure
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We've been publishing Sunday mornings since we first started with Stories and Strategies. Now we're switching to Tuesdays.
Tuesdays and Wednesdays are the days when the most new episodes are published in the podcast world, and they're the two days when the most people are spending the most time listening.
When we first started we didn't want to compete with the other big Public Relations podcasts because we were the new kids. But Rephonic now says Stories and Strategies is the most listened-to Public Relations podcast in the World.
So we aren't the new kids anymore... we're the big kids.
We hope this works for you. In our research, no listeners we spoke with were dependent on Sunday episodes but if you do have a concern, please send Doug an email directly - [email protected]
Cheers
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Why is strategic communications so important to NASA? And what strategies do they use? What audiences do they target?
Brittany Brown of NASA shares how NASA tailors messages for different audiences - ranging from super fans to untapped communities and stakeholders. She shares insights into memorable campaigns, including the Apollo 11 moon landing and the Parker Solar Probe.
Listen For
5:21 Segmenting NASA's Audiences
9:38 Making Complex Science Relatable
11:02 Collaborating with Partners - There's Space for Everybody
21:30 Answer to Last Episode’s Question From Guest Arik Karani
Guest: Brittany Brown
NASA Contact | Website | X | LinkedIn | Instagram | YouTube
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We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279
Arik Karani, the President of the African Public Relations Association shares why three African nations have introduced mandatory certification for public relations professionals. It’s intended to standardize the PR practice and enforce ethical practice but they also standardize pay rates and even protect practitioners from being fired needlessly.
Is it working in Africa? Would it work in the United States?
Listen For
4:37 Elevating Professional Standards
8:57 Penalties for Unlicensed Practice
12:58 Standardizing Pay for PR Professionals
19:22 Answer to Last Episode’s Question From Guest Sia Papageorgiou
Guest: Arik Karani, President African Public Relations Association
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We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279
Is professional certification is becoming a must for the industry? Sia Papageorgiou challenges the traditional idea of accreditation and argues that certification is the real game-changer for PR professionals. She shares insights on why the Global Communication Certification Council (GCCC) stands out with its internationally recognized standards, and why it’s crucial for communication professionals to continually update their skills to stay relevant in a rapidly changing field.
Listen For
2:43 Certification over Accreditation
6:02 Ongoing Education and Accountability
12:55 Mandatory Certification in Some Countries
17:00 Answer to Last Episode’s Question from Guest Vince Nero
Guest: Sia Papageorgiou, FRSA, FCSCE, SCMP
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CSCE link to training offerings
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We perform a tricky balancing act every day – writing for both the human eye and the search engine algorithm. As content creators, we’re constantly faced with the dilemma: Should we prioritize crafting engaging, meaningful stories that resonate with our readers, or should we focus on hitting those all-important keywords that boost our SEO rankings?
The rise of semantic SEO adds yet another layer to this puzzle, as it pushes us to consider not just the words we use, but the intent and sentiment behind them.
In this episode, the Search Dilemma: Human Eye or Algorithm?
Listen For
3:34 Prioritizing Human-Centric Content
5:31 Google’s Evolution and its Impact on SEO
15:27 Testing and Personalization
21:20 Answer to Last Episode’s Question from Guest Dallas Taylor
Guest: Vince Nero, Buzzstream
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This episode first published in May 2023.
It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can create engaging and relevant content for our audiences, with just a few prompts.
Not only can we CREATE content, but we can also gather valuable insights into customer behaviours and preferences like never before. By analyzing the data generated by customer interactions, businesses can identify patterns and trends they can use to optimize their strategies.
But it’s all so new for so many of us. What exactly can we do with this NEW TOY?
Listen For
2:00 Understanding Generative AI as a Tool
6:35 Mega Prompting for a Consistent Brand Voice
8:06 Personalizing Content with AI
19:41 Ethical Considerations in AI
Guest: Brad Williamson, Lead Strategist Catch Digital
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Sound is powerful.
Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of audio on human connection and branding. From the hidden magic of Sonic branding to how podcasts create lasting bonds, they uncover why audio remains one of our most potent yet underutilized senses.
They also dive into the darker side of audio, discussing the rise of deep fake technology and its impact on trust in the digital age. Whether you’re a PR professional or just curious about sound’s role in our lives, this episode offers valuable insights into the world of audio.
Listen For
4:17 Audio’s Hidden Powers
6:58 Sonic Branding’s Emotional Impact
11:41 Audio and Deep Fakes
20:55 Answer to Question Posed Last Week by Dean Heuman
Guest: Dallas Taylor
Website
Dallas’ podcast 20 Thousand Hertz
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