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What can political campaigns teach us about the art of public relations? Political strategist Matt Krayton explores how modern political campaigns have become masterclasses in PR strategy. From messaging and media to influencers and voter vibes, Matt breaks down what worked in the recent US election, what didn’t, and why.

Listen For
8:09 The Role of Social Media in Shaping Voter Perceptions
9:10 Were Democrat Messages on Target?
11:29 Celebrity Endorsements. Do They Work Anymore?
13:10 Podcasts and Niche Media: The New Political Battleground
14:19 Why Influencers Resonate More than Celebrities
16:44 The Double Edged Sword of Traditional Media
17:48 How “Horse Race” Reporting Impacts Political Narratives
20:11 Answer to Last Episode’s Question From Guest Adrian Cropley

Guest: Matt Krayton, Publitics
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