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Has JAGUAR Committed Brand Suicide?
We want to hear from you https://podcast.storiesandstrategies.ca/survey
Rate this podcast with just one click
Jaguar is one of the most iconic luxury car brands in the world, known for its sleek designs and powerful engines. But has the company made a fatal mistake that could impact its future?
It’s rebranding, launched last week, has drawn widespread and almost universal criticism. One writer even called it “Imminent Brand Immolation.”
Is this the end of Jaguar? Or does a cat always land on its feet?
Listen For
4:59 The Cat is Dead: First Reactions to the Jaguar Rebrand
6:38 Blue Steel, But Make it Jaguar
7:46 Did Jaguar Set its Identity on Fire?
14:26 Pissing Off Your Loyal Audience: Bold or Brain Dead?
17:27 Living Your Values vs Alienating Your Base?
19:30 Save the Cat: Imagine a Jaguar Brand Turnaround
Guest: Tyler Chisholm
Website | Email | X | LinkedIn | Instagram | YouTube | Facebook
Listen to Tyler’s podcast Collisions YYC
Rate this podcast with just one click
Stories and Strategies Website
Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.
Apply to be a guest on the podcast
Connect with us
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Request a transcript of this episode
Support the show
View all episodes
By Stories and Strategies
5
1313 ratings
We want to hear from you https://podcast.storiesandstrategies.ca/survey
Rate this podcast with just one click
Jaguar is one of the most iconic luxury car brands in the world, known for its sleek designs and powerful engines. But has the company made a fatal mistake that could impact its future?
It’s rebranding, launched last week, has drawn widespread and almost universal criticism. One writer even called it “Imminent Brand Immolation.”
Is this the end of Jaguar? Or does a cat always land on its feet?
Listen For
4:59 The Cat is Dead: First Reactions to the Jaguar Rebrand
6:38 Blue Steel, But Make it Jaguar
7:46 Did Jaguar Set its Identity on Fire?
14:26 Pissing Off Your Loyal Audience: Bold or Brain Dead?
17:27 Living Your Values vs Alienating Your Base?
19:30 Save the Cat: Imagine a Jaguar Brand Turnaround
Guest: Tyler Chisholm
Website | Email | X | LinkedIn | Instagram | YouTube | Facebook
Listen to Tyler’s podcast Collisions YYC
Rate this podcast with just one click
Stories and Strategies Website
Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.
Apply to be a guest on the podcast
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook | Threads
Request a transcript of this episode
Support the show
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