Welcome to the first episode of The StoryBrand Podcast (formerly Why That Worked), where we're doubling down on what actually grows businesses: clear messaging. Most business owners are too close to their own work to explain it clearly. They tweak and refine, but your customers still don't "get it." That's why we're hitting reset on this podcast and going back to the foundation of great messaging.

In this premier episode, Kyle Reed and Donald Miller kick things off with a full masterclass on the StoryBrand framework so you can stop confusing customers and start winning more sales. Don breaks down the 7 sound bites that make messaging land every time, why the brain buys to survive and conserve calories, and how to position yourself as the guide with empathy and authority. You'll also get a one-liner exercise you can use at parties, pitches, and on your homepage. Listen in to get the clarity you need to create clear messaging that drives growth.

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Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!