Tony Robbins discusses how to make strategic innovation part of your company culture so that you are constantly improving your processes, products or services in a way that creates real value.

If you want to be a leader in your industry, you must be constantly looking for ways to create something more, new or better than what currently exists. Because consumers are no longer impressed with a new feature or service for very long — they expect a constant evolution of improvement or they will go elsewhere.

And it doesn’t stop there. If all you do is innovate, you’re going to be out of business. You have to figure out a way to innovate in a way that’s profitable and in a way that the customer will care enough to pay for the innovation — that’s what Tony Robbins calls strategic innovation.

In this episode of the Tony Robbins Podcast, Tony will help you understand how you can find a way to meet your client’s needs better than anybody else. He will show you how to make strategic innovation part of your company culture so that you are constantly improving your processes, products or services in a way that creates real value.

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