How do you identify which markets present the best opportunity for growth, and which are especially vulnerable to fluctuating trade and tariff policies?

In this episode of The Decisive podcast, host Kristen Hallam uncovers the origin stories behind two tools created to address these key questions: the Strategic Opportunity Index (SOI) and the Trade and Tariff Vulnerability Index (TTV). Joining Kristen for this discussion are expert guests Cassandra Pagan, Justin Valentino, and Natasha McSwiggan. 

The discussion begins with an exploration of the SOI, designed to provide clarity in a complex geopolitical and trade landscape by evaluating market attractiveness through five key pillars: market potential, policy favorability, institutional quality, logistics efficiency, and resource availability. The guests share insights on how momentum scoring within the SOI helps identify expanding market opportunities, emphasizing the importance of understanding market trajectories rather than just current standings.

The conversation also highlights the origin stories behind both indices, showcasing the collaborative efforts of the team to create tools that can guide strategic decision-making for businesses navigating global trade dynamics. The experts discuss how the TTV assesses the vulnerability of economies to tariffs, providing valuable insights for businesses to adapt and strategize in the face of evolving U.S. trade policies.

Listeners will gain a deeper understanding of how these indices can inform economic decisions, identify potential risks, and uncover opportunities in the global marketplace. Join us for an engaging discussion that combines analytical rigor with practical applications, perfect for anyone interested in the intersection of economics and global trade.

More S&P Global Market Intelligence Content:

• The Strategic Opportunity Index
• Uncertain US Tariff Policy Raises Risks for Trading Partners
• Country Risk Month Ahead: July 2025

Credits:

• Host: Kristen Hallam
• Guests: Cassandra Pagan, Justin Valentino, Natasha McSwiggan
• Produced By: Kristen Hallam
• Edited By: Marz Marcello
• Published With Assistance From: Sophie Carr, Feranmi Adeoshun