PowHerful Women with Randa Carrabba

Strategic Positioning Trumps Marketing: $700K/Year Client to Million Dollar Year


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Your Iconic Brand Evolution: The Strategic Shift That Changes Everything - sharing the reality of my $700K/year client on track for her first million dollar year.

Apply for your own CEO Intensive with me HERE: You can apply here: https://calendly.com/d/cqnx-kmm-5p3/iconique-academy-discovery-call?month=2025-01&date=2025-01-10

Every iconic brand started with ONE defining moment - that strategic shift that changed everything.

In this episode, I'm pulling back the curtain on what actually creates industry icons and how to position your brand as THE only choice. From brand voice to premium positioning, discover the exact framework that took one of my clients from $700K to booking 2-3 months in advance (with a 40% price increase!)

0:00 - The ONE Moment That Changes Everything

5:00 - Iconic Brand Psychology

10:00 - The Premium Positioning Framework

15:00 - Million-Dollar Case Study

20:00 - Your Strategic Evolution

25:00 - The CEO Intensive Framework

✨ The psychology of premium positioning

✨ How to create a magnetic brand voice

✨ The authority content framework

✨ Strategic pricing psychology

✨ Systems for scaling with ease (bye bye hustle culture)

Learn how one CEO Intensive client:

  • Extended booking windows from 2 weeks to 20 months
  • Implemented a 40% price increase
  • Created recurring revenue streams
  • Positioned for her first million-dollar year


Your 3-hour transformation includes:

  • Comprehensive brand elevation strategy
  • Systems analysis and optimization
  • Custom framework for your genius
  • Revenue-generating quick wins
  • Strategic presentation deck
  • Lifetime access to recording


Only 4 spots available monthly Next available intensive: February 24

You can apply here: https://calendly.com/d/cqnx-kmm-5p3/iconique-academy-discovery-call?month=2025-01&date=2025-01-10

Full details of the CEO Intensive: https://www.randacarrabba.com/ceo-intensive/

Learn more about Iconique Academy at www.randacarrabba.com.

Instagram: @randacarrabba @iconiqueacademy @powher.fit

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PowHerful Women with Randa CarrabbaBy PowHerful Women with Randa Carrabba

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