In this episode, I’m joined by the incredibly talented Lyndsay McNiff of Lyndsay Hannah Photography. This one’s packed with the kind of perspective that only comes from learning through the doing (for a very long time!) and so much knowledge about creative growth in family photography.

We talk about what it really looks like to fill a calendar season by season—not just chasing bookings, but shaping a business that fits your life. Lyndsay shares so many real-life insights about the early years of running a family photography business, from finding her footing with marketing to figuring out her offers, and how she has grown a reputation and repeatable business in her local area.

We also get into ideas around creative evolution—like how your style shifts over time. Lyndsay shares how learning off-camera flash changed the game for her in-home sessions and the horrible session experience story that set the whole thing off. Since then, Lyndsay has also grown from family photography into adding brand photography as well, and working with associates to support her demand.

Whenever we're talking about sustainability and growth in family photography, we obviously have to touch on boundaries, too. Lyndsay's tactical perspective on scheduling sessions with flexibily for both her clients and her own family is so insightful and might offer an alternative to the classic advice you've heard before.

If you’re somewhere in the middle of building your business—or honestly, just figuring it out season by season—this one’s going to meet you right where you are.