You may think you know what strategy is, but Seth Godin is willing to bet you haven’t got a clue. It’s not just setting goals. It’s not just making plans. It’s— Well, you’ll have to tune in to find out.

📕 This Is Strategy by Seth Godin

✉️ Want big idea delivered to your inbox every day? Sign up for our newsletter Book of the Day here

🎙️ If you enjoyed this episode, you may also enjoy our conversation with Tony Fadell, the legendary creator of the iPod and iPhone, about how to build a game-changing product. It's a team favorite.

🎁 Take 20% off a Next Big Idea Club membership or gift when you use code PODCAST20 at nextbigideaclub.com

Learn more about your ad choices. Visit megaphone.fm/adchoices