20/20 MONEY: The Business of Optometry

Streamlining the contact lense ordering process to increase sales and enhance the patient experience with Brianna Rhue


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Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Brianna Rhue, OD, co-founder of DrContactLens.com and TechifEYE. Brianna joins the show today to share with us both the qualitative and quantitative benefits of improving the contact lens purchasing experience your patients experience during the exam and overall buying process. We also talk about the genesis of TechifEYE and how creating that platform is allowing practice owners to implement vetted tech tools in their practice to elevate their patient experience and thus relationship equity with their patients.

 

Today’s quote has an unknown source: “Leaders instill in their people a hope for success and a belief in themselves. Positive leaders empower people to accomplish their goals.”

 

As a reminder, you can get all the information discussed in today’s conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our newsletter and you can also set up a 20-30min Triage conversation to learn a little bit more about how we help ODs around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions or check out any number of additional free resources like our eBooks, blog posts, and on-demand webinars.

 

If you’re interested in having your question and your voice featured on the 20/20 Money podcast, you can submit it here. You can either include your name or submit anonymously. Please keep your questions short and to the point. Sometimes writing it down beforehand can help.

 

And with that introduction, I hope you enjoy my conversation with Dr. Brianna Rhue.

Follow us on Instagram: https://www.instagram.com/2020moneypod/ 

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20/20 MONEY: The Business of OptometryBy Adam Cmejla

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