Lori Hall and Jessica Lane Alexander, co-founders of the newly launched multicultural marketing firm Pop’N Creative, discuss their Atlanta-based startup. The entertainment veterans who worked together at Turner Broadcasting and at TV One talk about the tone-deaf and “offensive” marketing pitches that inspired them to go into business for themselves with the goal of helping to guide big brands through unfamiliar waters and uncomfortable conversations about race in America.

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CEO Greg Laemmle describes what it has been like to keep his chain of seven arthouse theaters afloat as they remain dark for a fourth month amid a COVID-induced shutdown. Having already laid off nearly 200 employees, he has begun to explore selling some of his properties to keep the 82-year-old family business going. Regardless, Laemmle believes moviegoing will return post-COVID and he is also hopeful his budding foray into virtual cinema will be there for the long term.

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When the coronavirus lockdwon began in march, WME partner Richard Weitz was like any father looking to find a way to celebrate his daughter Demi’s 17th birthday amid the pandemic. From that humble start, the two have built the Quarantunes franchise that has raised $6.7 million for coronavirus-related relief efforts around the country. Here the Weitzes discuss the spark for the fundraising effort, the hurdles they overcame and how they recruited partners such as Goldman Sachs and Alliance Bernstein to help drive big-dollar donations.

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One key trend to emerge during the pandemic era is "watch parties," enabling socially distanced users to share a viewing experience. To explore this phenomenon, we spoke with Joe Braidwood, COO of Scener, which has differentiated itself from the many players in this space with an HBO partnership.

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James Moore, managing partner and CEO of Vine Alternative Investments, discusses the asset management firm’s approach to building a diversified portfolio of content, production and IP holdings. The parent company of Village Roadshow has been slowly amassing a library through acquisitions. As Moore explains, Vine hopes to help fill the void for global TV buyers as Hollywood’s largest studios focus on funnelling content into vertically integrated streaming platforms. 

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Blair Breard, a longtime New York City-based producer, details the steps that a coalition of producers are taking to prepare for the resumption of production in New York. Breard, known for her work on auteur-driven comedy series including “Louie,” “Baskets,” “Better Things” and “One Mississippi,” discusses the coalition of New York-area production veterans who came together to develop COVID-19 safety guidelines in order to make sure the industry is shovel-ready to return to work once the greenlight comes from state and local health officials. “We’re problem solvers,” she says. “That’s what we do.”

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With the streaming wars in full swing, Starz finds itself in a crowded market alongside bigger ventures from HBO Max to Netflix. But as Starz CEO Jeff Hirsch explains, his company is content to be a second or third option behind other larger players as the streaming space evolves toward more bundled offerings.

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Bob Greenblatt, chairman of WarnerMedia Entertainment and Direct to Consumer, gives a behind-the-scenes look at the creative and technical development of the HBO Max streaming service, which debuts May 27. He details the reasoning and rationale behind the service’s curation focus, the depth of its content library and how its user interface was designed to stand out from the rest of the streaming pack. Greenblatt also weighs in on the hard decision to delay the planned “Friends” reunion special that was to have launched the service because of the coronavirus lockdown.

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Tomorrow Studios leaders Marty Adelstein and Becky Clements discuss their efforts to blaze their own path through the global content landscape with backing from ITV Studios. The pair detail the circuitous journey that the new TNT/Netflix drama thriller "Snowpiercer" took the screen and how they got Netflix to agree to break its binge rule for the international release of the series. Adelstein, who was a partner in the early years of the Endeavor talent agency, and Clements, who had a long tenure at Brillstein-Grey Television, weigh on chasing hot IP prospects around the world, what it takes to bring a series to fruition as well as the state of play in the creative community in general and the talent agency business in particular.

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Fresh off a second season renewal for her NBC late-night show, Singh candidly discusses the growing pains of her first season in a new medium while somehow managing to keep her Internet presence going. It wasn't easy but she says she's slowly figuring it all out. 

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