NBCUniversal has long been the media world's most vocal proponent for reforming just about everything involved in tracking consumption of its TV shows. Kavita Vazirani, executive VP of insights and measurement, shares the company's game plan for commercials running in optimal environments and ensuring eyeballs are properly counted across all screens. 

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She may be best known for her daytime TV show, but Ellen DeGeneres also has a sprawling digital presence across social, video and gaming apps. Ellen Digital Ventures is run by Michael Riley, a cable-business veteran who wants to take her brand to the next level as a global force capable of introducing her fans to other talent and new formats from podcasts to augmented reality.

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The new biography “Playing to the Gods: Sarah Bernhardt, Eleonora Duse and the Rivalry That Changed Acting Forever” details how the legendary actors were pioneering female entrepreneurs who instinctively capitalized on their fame and storied rivalry. Author Peter Rader discusses how Bernhardt and Duse helped forget the template for actors as superstars and bucked 19th century norms as women who ruled their own businesses.

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One's a legend in entertainment, the other in technology. But together Jeffrey Katzenberg and Meg Whitman plan to bring the best of both worlds to their new venture, Quibi, which will enlist some of Hollywood's top names to produce for an untested format: super-premium short-form entertainment. Quibi's top execs discuss how they plan to hook consumers on a whole new way to consume content on mobile.

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Michael Wayne is no newbie to the digital content biz, having put his company through numerous pivots over the past decade. Today Kin Community has weathered the storm in the sector by shifting focus to TV stars and putting them in online series that rival the audience levels at cable channels.

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The chief operating officer of UFC talks about a big year ahead for the MMA leader, starting with the kickoff of its broad TV pact with ESPN. He offers a behind-the-scenes look at the sale process that lead to the company’s acquisition by Endeavor, and he explains why the growing number of MMA competitors is good thing for the sport overall.

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Multibillion-dollar franchises like "SpongeBob SquarePants" used to require traditional media like TV or film as launch pad. But Chris Williams, CEO of the new kid-targeted brand Pocket.watch, is proving with YouTube sensation Ryan's World that the Internet can also be the breeding ground for a consumer-products phenomenon. No wonder he's attracted some big backers from UTA to Robert Downey Jr. to Viacom, which could learn a thing or two from Pocket.watch for figuring out the future of its own kids brand, Nickelodeon.

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The president-CEO of Discovery Inc. offers a candid assessment of the state of traditional TV in a wide-ranging interview. He talks M&A prospects and gives a glimpse into the behind-the-scenes story of Discovery’s $14 billion acquisition of Scripps Networks Interactive. Zaslav also discusses how the management mindset at Discovery changed five years ago thanks to a profound question posted by major shareholder John Malone.

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After 44 years on CBS, the People's Choice Awards will move over on Nov. 11 to E!, where the network's president, Adam Stotsky, has led a re-imagination of the franchise. It's one of many changes transforming E! under Stotsky's watch, including a return to topical talk shows and more unscripted series in the mold of reigning hit "Keeping Up with the Kardashians."

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With its acquisition of Time Inc. earlier this year, Meredith Corp. is home to more iconic magazine titles than ever, from People to Better Homes & Gardens. But as the company's president, Jon Werther, explains, he's as focused on translating these publications to video and building out other revenue streams as he is continuing the core print product.

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