When Variety Intelligence Platform (VIP+) teamed up with UTA IQ, the research, analytics and insights division of the UTA talent agency to conduct a consumer survey in August to understand the market forces driving the explosion in the live-music industry, they learned a lot more was at play than just the success of Taylor Swift and Beyonce. UTA IQ global head Joe Kessler and VIP+ analyst Heidi Chung discuss their groundbreaking study, which can be found at Variety.com/livemusic.

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Adam Boorstin and Matt Crowley, co-CEOs of Studio71, offer insights on the growth trajectory of the creator economy from their perch as leaders of a top firm that provides support services for social media creators. The pair discuss how emerging talent is increasingly tapping into professional tools and a higher level of advertising and sponsorship deals to make social media a robust and profitable medium unto itself.

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Sean Atkins, a TV and digital veteran who is president of Jellysmack, explains how demand for the company’s talent development, marketing and content distribution services are signs that the creator economy is maturing. It’s a business rooted in media and content, but the moneymaking opportunities also transcend media. “The creator space will impact everything in the GDP,” Atkins predicts.

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The message from Ynon Kreiz's keynote Q&A at the Variety Entertainment & Technology Summit is that while "Barbie" may be a huge opening salvo in his plan to turn toy brands into media IP, it's just the beginning of a versatile long-term strategy that will extend far beyond the cinema to TV and gaming for the likes of "Monster High" and "Hot Wheels" 

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The Nigerian entrepreneur and producer discusses the birth and growth of her EbonyLife Group content production business, known for the Netflix drama series “Blood Sisters.” Abudu details her vision for expanding Africa’s media infrastructure to allow local producers to capture the region’s vibrant art and culture scene from what she describes as a “local for global” lens.

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Dennis Miller and Brad Schwartz, the new leaders of the CW Network, detail the major strategy overall at the broadcast network that has been known for DC superhero fare and teen soaps. Under Nexstar's ownership, the network's priorities have taken a hard turn to sports and unscripted content.

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Nah Yung Suk, a seasoned producer whose latest hit is the Amazon Prime Video reality series “Jinny’s Kitchen,” talks about the growth of South Korea’s TV and film industry and the globalization that is energizing the content business. In Korea, the new dynamism in the marketplace can be defined as “before Netflix” and “after Netflix,” he explains. The producer affiliated with Korea’s CJ ENM also weighs in on his experience with having his hit unscripted format “Grandpa Over Flowers” adapted by NBC as 2016’s “Better Late Than Never.”

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After a rough week in which the manager said adieu to his biggest clients including Justin Bieber and Ariana Grande, Strictly Business host Andrew Wallenstein brings his Mogul Memo column to the podcast and offers some counterintuitive counsel. Plus: An interview with Paramount CTO Phil Wiser at the Collision Tech Conference.

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Long before “Barbie” exploded at the box office this summer, it was clear on TikTok that the movie was going to be a big deal. Whether through studio marketing or organic fan activity, entertainment properties new and old take on a life on their own on the Bytedance-owned platform. Reia Davidson, US Head of Media and Entertainment, and Catherine Halaby, Head of Entertainment for North America discuss their strategies in this episode. 

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Twitch has been the leading livestreaming platform for nearly a decade. While its command of community is tough to beat, continuing to hold such a leading position requires a lot of balance between fan and creator engagement, brand partnership and especially safety. Twitch's chief marketing officer Rachel Delphin is immersed in all three and discusses how to maintain that balance in the face of new competition, among other topics like the specter of AI in just about every media space.

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