In this episode, Steve Fretzin and Stuart TenHoor discuss:

• Engaging in the news and media. 
• The intersection of legal and business. 
• Marketing yourself in your specialty.
• Leaving space to receive. 

Key Takeaways:

• Being known in a space is critical. You want to be the name that comes to mind in your industry when a specific situation comes up for someone else. 
• Sales is not manipulation, it’s persuasion. You are helping people to figure out what they want.
• Becoming the go-to person in a subject area does not happen overnight. It takes consistency and effort. 
• While you need to get things done and generate great ideas, you also want to leave space for the good things that will come your way as you are building relationships and your business. 

"Having a good LinkedIn profile and having a good website profile, those are all important. But you’ve got to put your niches out there." —  Stuart TenHoor

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Practice Panther: https://www.practicepanther.com/

Episode References: 

• Book: Get Sh*t Done by Jeffrey Gitomer

About Stuart TenHoor: STUART TENHOOR, President of Stuart TenHoor Legal Search, is in his 35th year as a legal search consultant in the Greater Washington, DC area. TenHoor is also a career coach for food and drug lawyers (www.stuarttenhoor.com)  and consults with law firms, corporations, and other private employers, and to federal agencies on their lateral hiring goals and helps them find FDA and other types of legal talent. TenHoor’s specialty is working with food and drug lawyers as they seek the best employment fit for their evolving professional goals.

Connect with Stuart TenHoor:  

Website: https://www.stuarttenhoor.com/

LinkedIn: https://www.linkedin.com/in/TenHoor/

Twitter:  https://twitter.com/tenhoor

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.