
Sign up to save your podcasts
Or
Have you ever looked at a numerical claim and thought ‘what on earth does that mean?’ Complex numbers are often badly communicated, making it difficult for the public to appreciate what they signify - but dial things down too much and you’re at risk of oversimplifying important issues. It’s a tightrope walk authors Chip Heath and Karla Starr have explored in their new book ‘Making Numbers Count’. Tim Harford talks to them about how we can improve the way we communicate numbers to the general public.
Producer: Lizzy McNeill
(Image: Child in front of numbers, Credit: Getty Images)
4.7
763763 ratings
Have you ever looked at a numerical claim and thought ‘what on earth does that mean?’ Complex numbers are often badly communicated, making it difficult for the public to appreciate what they signify - but dial things down too much and you’re at risk of oversimplifying important issues. It’s a tightrope walk authors Chip Heath and Karla Starr have explored in their new book ‘Making Numbers Count’. Tim Harford talks to them about how we can improve the way we communicate numbers to the general public.
Producer: Lizzy McNeill
(Image: Child in front of numbers, Credit: Getty Images)
5,405 Listeners
369 Listeners
7,654 Listeners
414 Listeners
520 Listeners
343 Listeners
36 Listeners
2,110 Listeners
287 Listeners
2,088 Listeners
1,036 Listeners
239 Listeners
398 Listeners
290 Listeners
773 Listeners
82 Listeners
476 Listeners
636 Listeners
378 Listeners
136 Listeners
320 Listeners
2,947 Listeners
76 Listeners
603 Listeners
1,001 Listeners
3,029 Listeners
546 Listeners
610 Listeners
120 Listeners
131 Listeners
278 Listeners
26 Listeners
75 Listeners
4 Listeners