Subscription Box Answers

On this episode of Subscription Box Answers, I’m following up on last week’s episode about Reels. We’ve been testing what I covered, and it’s working really well for us. Hopefully, this helps you with your customer acquisition.

If you have a question you’d like answered, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post your question there!

Last week, myself and the two other BusterBox co-founders were invited into Meta HQ in Dublin for a full day of marketing strategy sessions focused on 2025.

We got a behind-the-scenes look at what’s working right now—and the biggest opportunity to lower customer acquisition costs in 2025 is clear: Reels.

In this episode, I break down exactly what we learned, how to take advantage of this shift, and what you should start doing now to get ahead of the curve.

If you’ve got a question you’d like answered on the show, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and drop your question in there!

In this episode of Subscription Box Answers, I share the most effective ways we've used SMS marketing to grow our subscriber base, sell more products, and retain customers. If you want to boost your subscription box business with SMS, you won’t want to miss this!

Got a question you’d like answered on the show? Head over to www.SubscriptionBoxResources.com, join our FREE Facebook group, and post your question there!

In this episode of Subscription Box Answers, I share how you can test your subscription box in new countries using a method called direct inject. This is the strategy we used to expand BusterBox from Ireland to the UK quickly, without massive overheads.

If you have a question you'd like answered on the show, head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there!

A common misconception is that paid marketing is bad because you have to pay for it, while organic marketing is good because it's free. But in most cases, that’s simply not true. Effective organic marketing that actually moves the needle requires time, money, and resources. In this episode, I break down why.

If you have a question you want answered, head over to www.SubscriptionBoxResources.com and join the FREE Facebook group to post it there."

In this episode of Subscription Box Answers, I discuss a few underrated, old-school strategies to grow your business: partnership marketing and insert swaps. When done correctly, these tactics can significantly lower your customer acquisition costs (CAC) and generate additional revenue for your company—all while reaching customers you might not have been able to reach otherwise.

In this episode of Subscription Box Answers, I explain how you may need to piece together a variety of different elements to make your business work. In an ideal world, simpler is better—but for most boxes, that isn’t the case. To keep your business running smoothly and the numbers in your favour, you may need to get creative. Listen to this episode for more details.

In this episode of Subscription Box Answers, I share something new we’re testing in BusterBox called Chat to Cancel. This is still in the very early stages, but I’m sharing what we’ve done so far and what we’ve learned.

Churn reduction should be a top priority for any subscription box business, and getting creative with your approach can make a big difference.

If you have a question you want answered on the show, head over over to www.SubscriptionBoxResources.com and join the FREE Facebook group and post there.

In this episode of Subscription Box Answers, I’m sharing how we are testing a new dunning tool in BusterBox called Stunning. The results so far have been very positive, and it has helped us recover a lot of money.

Passive churn can account for up to 40% of overall churn, so it’s crucial to have a process in place to manage it effectively.

You can check it out here https://stunning.co/

If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com and join the free facebook group and post it there.

In this episode, I explain a couple of changes we made to our email marketing that have greatly increased the number of subscribers we’re getting while lowering the CAC. You'll learn from this that the general opinion about something isn’t always right.

If you have a question you’d like answered on the show, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post it there.