Don't fall into the trap of investing in overly expensive, fancy boxes for your subscription business. I bring to light a common pitfall new subscription box owners often stumble upon - spending too much on the box rather than focusing on increasing their profit margin.

I explain how we reached thousands of subscribers in BusterBox with just a plain brown box with our logo. I breakdown how keeping costs down provides you with a larger margin to make more profit or invest in quality products that truly matter to customers. For those adamant about having a fancy box, I provide guidance on when it's financially viable to consider this move. 

Lastly, I invite you to ask your pressing questions in our free Facebook group at SubscriptionBoxResources.com So, tune in, take notes and avoid falling into the expensive box trap.

In this new episode of Subscription Box Answers, Liam jumps into a straightforward yet powerful Facebook advertising framework tailored for subscription box businesses. As we navigate the busy Q4 period, this episode comes at a crucial time, offering actionable content to capitalise on this peak season.

Throughout the recent weeks, our podcast has been a treasure trove of do's and don'ts for Q4, and today's episode continues that trend with even more practical advice. We're right in the thick of the busiest time of the year for subscription boxes, making it the ideal moment to attract a wave of new subscribers.

Liam's approach simplifies the complexities of Facebook ads, breaking down strategies into easy-to-implement steps. Whether you're looking to refine your current ad campaigns or starting from scratch, this episode is packed with valuable insights to help you see significant success this quarter.

Also, we're excited to hear from you! If you have a question you'd like answered on the show, join our community in the free Facebook group at www.SubscriptionBoxResources.com.
 
It's a great opportunity to connect with fellow subscription box owners and get your queries addressed in upcoming episodes.

Tune in now to transform your Q4 strategies and end the year on a high note with an influx of new subscribers!

In this episode of Subscription Box Answers, Liam delves deep into the intricate world of churn rates for subscription boxes.

What's the acceptable maximum churn rate?

 How can it be effectively minimized?

Churn is the most important metric for any subscription-based businesses. Without a grip on it, even the best customer acquisition strategies will hit a wall.

It's not just about getting customers; it's about keeping them.

For those of you with a question or seeking expert insights on subscription boxes, make your way to www.SubscriptionBoxResources.com. Become a part of our thriving community by joining the free Facebook group and share your questions there. 

Have you ever wondered how a simple idea can transform into a million-dollar business? Get ready to fuel your curiosity as we welcome Thomas Ansu, founder of The Burn Box, a tailored subscription box service for firefighters. He shares his inspiring journey of how his passion for firefighting led to the conception and success of The Burn Box, which delivers firefighter gear, tools, and apparel right at your doorstep.

Dive straight into the intricacies of running a subscription box business as we discuss the challenges that come with scaling this unique venture. Hear how Thomas ran a perfect prelaunch to prove his concept and then scaled up his business using paid ads. He sheds light on critical elements such as pricing, customer acquisition costs, and fulfilment, and stresses the significance of offering one-time products and upsells to maximise lifetime value.

Thomas gives fantastic advice for anyone aspiring to build their own successful Subscription Box Business, He discusses how important it is to have top-notch customer service so you can solve issues quickly. He also highlights the need for negotiation skills when dealing with suppliers to ensure you are getting the best possible margin. 

The Subscription Box Experts Academy Opens On October 25th. You can join the waitlist by clicking here

If you have a question you want answered. Please join the Free Subscription Box Resources Facebook Group By Clicking here

In this episode of Subscription Box Answers, Liam reveals a tried-and-true method to improve your Facebook ad performance. Want to amplify social proof on your advertisements? Looking for a way to significantly lower your customer acquisition costs? Dive into this episode as Liam revisits an old-school tactic that's making a big comeback (and working better than ever)

With Q4 upon us, consumer buying behaviours are pivoting. Your potential customers are shifting into high gear, ready to make their purchases. Now's the time to implement Liam's strategies, ensuring you make the most of this period and sign up as many new subscribers to your box as possible.

But that's not all! Mark your calendars – The Subscription Box Experts Academy is opening its doors on October 25th. Ready to skyrocket your subscription box? Are you eager to dominate Q4 and ride that wave of success into 2024? Then don't miss out! Secure your spot on the waitlist today at www.SubscriptionBoxExperts.com. 

Ever wished you could transform your passion into a thriving business? Join us as we chat with Jessica Principe, the founder behind the successful All Girl Shave Club, as she unveils her story from clocking in a 9-5 job to launching a booming subscription box business. Let’s explore how Jessica turned an everyday necessity into a successful venture, and learn about the influences that shaped her journey.

Jessica doesn't stop at sharing her entrepreneurial journey, she also gives a detailed account of building an audience for her brand. She'll explain how you can turn your customers into brand advocates with the right referral incentive program, and how essential additional products can be in lowering acquisition costs. Jessica's insights and advice on marketing channels can prove invaluable if you're planning to set up your own subscription box business.

Lastly, we untangle the process of creating a subscription box plan that moves your business forward. Jessica introduces the Subscription Box Planner, a tool she developed to simplify subscription box organisation. She offers us a comprehensive walkthrough of the planner and how to get your hands on one. Tune in get inspired and organised with Jessica's entrepreneurial wisdom. Trust us; you don't want to miss out on this episode.

You can check the planner out at https://subscriptionboxplanner.com/

If you have a question you want answered on the show please head over to www.SubscriptionBoxResources.com. Join the FREE Facebook group and post it there.

Ever wished you knew the secret to cracking the code of a successful subscription box business? Your wish is granted! Join me, your host Liam Brennan, as we dissect the numbers behind a successful subscription box business, from understanding your break-even point to crucial metrics like customer acquisition cost, monthly churn rate, and more! In this lively discussion, we navigate the sea of fixed and variable costs, gross margin, monthly recurring revenue, average revenue per account, and customer lifetime value.

It's one thing to understand your business financially, but how about strategically? The second half of our discussion steers you towards the strategic map of your subscription box venture. We delve into how a well-crafted business plan can turn your business goals into reality and the benefits of being part of an online community. Learn how to calculate your break-even point and use it as a powerful tool for your business. This episode is power-packed with valuable insights, actionable tips, and a deeper understanding of the subscription box industry. Listen in and take the first step to turbocharge your subscription box business today!


If you have a question you want answered on the show, make sure you head over to www.SubscriptionBoxResources.com. Join The Free Facebook group and post it there.  

In this episode of Subscription Box Answers, Liam dives deep into a question that was sent in during the week: "How many sales emails should you send?" While the answer can vary based on your business objectives, Liam discusses why, for most businesses, ramping up email frequency, especially around Q4, can be pivotal.

Do you have your own subscription box question?

Head to www.SubscriptionBoxResources.com, join our free Facebook group, and get your questions featured on the show.

Plus, mark your calendars! The Subscription Box Blueprint releases on September 26th.

Join the waitlist at

https://www.thesubscriptionboxblueprint.com/ to secure your copy and receive a bonus worth $399. Don't miss out!

In this episode of Subscription Box Answers, I reveal some exciting news. I have spent over 12 months writing a book called "The Subscription Box Blueprint: How To Start & Grow A Wildly Successful Online Business".

The book is now complete and is set to be released on September 26th.

In this episode, I delve into the reasons that motivated me to write the book, offering a transparent look into my book-writing journey. If you've ever toyed with the idea of writing a book for your business, you might find my insights and experiences particularly enlightening.

My anticipation for the book's release is immense. I genuinely believe it has the potential to help a lot of people. No matter where you are in your subscription box journey, I'm confident that you'll learn valuable insights from "The Subscription Box Blueprint." Whether you're just considering launching a subscription box or have been in the game for a while and seek to elevate your business, this book is packed with lessons for everyone.

Be sure to join the waitlist at www.TheSubscriptionBoxBlueprint.com. 

An exciting offer awaits: the first 1000 people to grab a copy will gain access to a free bonus worth $399 (which will help them a lot)

Join your host, Liam Brennan, as we dive deep into the intricacies of Facebook advertising to catapult your subscription box business into Q4 success! Ever wondered why you’re stuck spending just $100/day on your ads or why the more you spend, the higher your customer acquisition cost goes? We’re here to demystify it all.

This episode delves into:

• The underlying reasons behind stagnant Facebook ad spends.
• Strategies to achieve (and surpass) a 2% website conversion rate.
• The fundamental difference between vertical and horizontal scaling and how it impacts your ad strategy.
• Effective techniques for optimizing campaign budgets and maximizing returns.
• Debunking myths surrounding audience overlap.
• Harnessing the untapped potential of paid traffic for exponential growth.

With practical, actionable tips, this episode is a must-listen for anyone eager to make the most of their Facebook advertising and achieve unparalleled growth in Q4. Gear up, get your pens ready, and let’s take your subscription box business to new heights!

If you have a question you want answered on the show go over to www.SubscriptionBoxResources.com and join the Free Facebook group and post them there.