This week, Lori Robertson, MSN, FNP-C, talks about staking the success of her practice on the outcomes of her patients first. She goes over her focus on treatment efficacy and patient satisfaction over profits, and how she uses a team-based incentive structure to show appreciation without relying on commission for individual providers. She also talks about steps she’s taking to ensure the safety of her patients and her team as the country re-opens after COVID-19 shutdown, and how her patients have responded.