Welcome to episode #80. In this episode, we answer the age-old question: "How do I define my target audience?" We cover 3 main points:

• Know what makes your jewelry and brand unique, defining the essence of your brand

• Imagine who might resonate with your unique value and story

• Try to find these people and engage with them, build relationships, see how it resonates

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we’ll share brands that we think know their target audience well - and how they build relationships with that audience.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #79. In this episode, Laryssa and Liz talk about what’s going on with Instagram. They also share the current best practices in 2024.

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, they also share brands they love to follow on Instagram.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #78. In this episode, Laryssa and Liz audit the marketing for their own podcast. 

• They get honest about what they're doing wrong and what they can improve

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, they explain how you can audit your own marketing and then convert that audit into useful action steps.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #77. In this episode, Laryssa and Liz celebrate their 8-year business anniversaries! They share some of the biggest lessons they’ve learned since starting each of their businesses separately in spring 2016!

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, they talk about their biggest mistakes and missteps.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #76. In this episode, Liz chats with Megan Auman - metalsmith, artist, writer, teacher, and creative business coach. They discuss how to find your voice as a brand. 

Special discount from Megan! Take 20% off these two programs: 

• Poetic Product Descriptions 

• Sell without Shame

https://Shop.MeganAuman.com

Code: SWJ20

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, they talk about about what makes a good brand voice

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #75. In this episode, we share our thoughts about what to do before hiring an outside consultant, working with a vendor or other business partner.

• What steps should you take?

• How do you know when something might not be a good fit?

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we’ll share more insights into how to stand up for yourself and take control of your business.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #74. In this episode, we share our thoughts about recent marketing we’ve received. 

• We’re going to scroll through our Promotion folders and Instagram accounts and talk about what stands out to us. 

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we’ll talk more specifically about brands with marketing that's catching our attention and why it’s good.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #73. In this episode, Laryssa and I are going to talk about planning for Mother’s Day, including:

• Why Mother's Day is an important holiday for jewelry businesses

• How to make your plan

• And how to stay consistent and follow through

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we’ll talk more about planning ahead to make the most of seasons and holidays.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #72. In this episode, we chat about what it means to be transparent in business and why it’s important.  

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we’ll share more ways to build trust with your audience.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com. 

Welcome to episode #71. In this episode, we chat again about the importance of email marketing. More specifically, we'll give you tips for how to start and grow a list.

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we’ll share what makes a "good" email and current trends in email marketing.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.