Dreaming of a bigger following, a shoutout from your favorite professional haircare brand…or even an official marketing deal? Should you focus on photos or videos? Does it matter what times of day you post? Should you actually DM that brand? Is there a right and a wrong way to talk about your guests on social? All will be revealed in this high-energy episode!  

Guest Marie Shetterley, Influencer Marketing and Social Media Manager at SalonCentric, has up-to-the-minute advice for stylists on growing your personal brand - and forming relationships with the big ones. This episode is packed full of tips from both Marie and host Blake Reed Evans - who teaches social media for Summit, and is a member of Salon Centric’s "It Takes a Pro" team. 

Find Marie Shetterley on Instagram @SalonCentric and on TikTok at SalonCentric.

SUMM IT UP is produced by Andrea Muraskin. Tim Fisk is the executive editor. Find all of our past episodes at summitsalon.com/summ-it-up-podcast, Apple Podcasts, Spotify, or your favorite podcast app. 

Follow Summit Salon Business Center on Instagram @SummitSalon, and on TikTok at SummitSalon. 

Follow host Blake Reed Evans on Instagram @BlakeReedEvans and on TikTok at blakereedevans. His DM's are always open! You can email him at [email protected]. 

Visit us at SummitSalon.com  or join our Summit Salon Community on Facebook to connect with others in the industry.  Get in touch with Summit and let us know what you think of the podcast or what topics you’d like us to cover next.

Follow Summit Salon Business Center on Instagram @SummitSalon, and on TikTok at SummitSalon. 

SUMM IT UP  is now on YouTube! Watch extended cuts of our interviews at www.youtube.com/@summitunlocked

Find host Blake Reed Evans on Instagram @BlakeReedEvans and on TikTok at blakereedevans. His DM's are always open! You can email Blake at [email protected]. 

Visit us at SummitSalon.com  to connect with others in the industry. 

Gino Maggio is the owner and a barber behind the chair at The Barber Shop Tampa. But he’s not anyone’s boss: the other barbers rent chairs from him and contribute to decision-making for the business. In this episode, Gino chats with host Blake Reed Evans (who is also his loyal customer!) about barbershop culture including booth rentals, gender inclusivity, and maintaining an environment that’s respectful to women and kids. Also get caught on the latest barbering hair trends, online booking tech, and more. 

Follow Summit Salon Business Center on Instagram @SummitSalon, and on TikTok at SummitSalon. 

SUMM IT UP  is now on YouTube! Watch extended cuts of our interviews at www.youtube.com/@summitunlocked

Find host Blake Reed Evans on Instagram @BlakeReedEvans and on TikTok at blakereedevans. His DM's are always open! You can email Blake at [email protected]. 

Visit us at SummitSalon.com  to connect with others in the industry. 

If you’re a business owner in a crowded space, you have to put your “why” front and center. That’s Tim Fisk’s philosophy, and it has paid off. As Director of Brand Development for Summit Salon Business Center, Tim helps salon and spa companies design or rethink their brand to attract both customers and new employees. He is the owner of Herdis, the Salon in Northampton, Massachusetts. Tim also opened Parker on Main Salon and Plum Boutique in Greenfield, Massachusetts, both during the pandemic. Tim sees the big picture, drawing a through-line from his own motivation to his companies, to the community impact of those main street businesses. We hope this conversation will inspire you to brand from the heart! 

Follow Tim and get in touch on Instagram: @timfiskis. Email Tim at [email protected]. 

SUMM IT UP is produced by Andrea Muraskin. Tim Fisk is the executive editor. (Yes, that Tim Fisk!)  Find all of our past episodes at summitsalon.com/summ-it-up-podcast, Apple Podcasts, Spotify, or your favorite podcast app. 

Follow Summit Salon Business Center on Instagram @SummitSalon.

Follow host Blake Reed Evans on Instagram @BlakeReedEvans. His DM's are always open! You can email him at [email protected]. 

Visit us at SummitSalon.com  or join our Summit Salon Community on Facebook to connect with others in the industry.  Get in touch with Summit and let us know what you think of the podcast or what topics you’d like us to cover next.

Follow Summit Salon Business Center on Instagram @SummitSalon, and on TikTok at SummitSalon. 

SUMM IT UP  is now on YouTube! Watch extended cuts of our interviews at www.youtube.com/@summitunlocked

Find host Blake Reed Evans on Instagram @BlakeReedEvans and on TikTok at blakereedevans. His DM's are always open! You can email Blake at [email protected]. 

Visit us at SummitSalon.com  to connect with others in the industry. 

You’re an associate, and the stylist you’re assigned to isn’t letting you get hands-on with clients. You work the front desk, and one of the stylists is consistently rude to you. You’re a stylist, and the front desk has been under-booking you for weeks. You’re a co-owner, and your business partner is over-spending on spa equipment. Situations like these require communication - and in a business where emotions often run high, a tough conversation can be a powder keg. It can be tempting to grumble to yourself and avoid confronting the problem; but in the long run, your work relationships and your salon company will suffer. Fortunately, even the most conflict-adverse of us can learn to have tough conversations respectfully and effectively. 

Guest Johnny Stellato coaches on personal development, leadership, team-building, and more for Redken and the L’Oreal Professional Products Division, and runs his own consultancy, Just Be Empowered Coaching. He’s also a stylist, and he’s held various leadership positions at Redken NYC, including Senior Director of Training. A master communicator who has taught around the world, Johnny brings his wisdom on how to confront tough subjects with others - and with ourselves - to this enlightening conversation with host Blake Reed Evans. 

Connect with Johnny Stellato on Instagram @johnnyjustbe, or on Facebook. Email Johnny at [email protected] or [email protected]. 

Follow Summit Salon Business Center on Instagram @SummitSalon, and on TikTok at SummitSalon. 

SUMM IT UP  is now on YouTube! Watch extended cuts of our interviews at www.youtube.com/@summitunlocked

Find host Blake Reed Evans on Instagram @BlakeReedEvans and on TikTok at blakereedevans. His DM's are always open! You can email Blake at [email protected]. 

Visit us at SummitSalon.com  to connect with others in the industry. 

Your coworker crosses a boundary, and you don't know how to talk to her about it. You’re thinking about opening your own salon, but not sure you have the confidence to pull it off. You want to correct your employee's mistakes, but will they resent you for it? Guest Stephanie Russell is a certified confidence coach, a mindfulness coach, an Acceptance and Commitment Therapy coach, a stylist, and a Redken Artist, based in St. John’s, Newfoundland, Canada. She came up with the title “Clarity Coach” to describe what she does for clients: helping them figure out their purpose and goals, and break the patterns that hold them back - both inside and outside the salon industry. In this episode, Stephanie and host Blake Reed Evans get into the roles we often take on without realizing it: the People Pleaser, the Hyper-achiever, the Victim, the Rescuer and more. Plus advice on how to build confidence and accept change. Whether you’re looking to make a shift, or you want to become a better mentor, this episode is for you.

Visit Stephanie’s website and contact Stephanie at wavesociety.ca. Mention SUMM IT UP for 20% off a coaching package, through December 2022. 

Follow Stephanie Russell  on Instagram @stephanieclaritycoach.

Listen to Stephanie’s podcast, Let Your Woo Woo Show, on Spotify

Take the quiz to learn your saboteurs from Positive Intelligence 

Coaching is not a substitute for therapy. If you're looking for counseling for a mental health or substance abuse issue, and you live in the United States, call 1-800-662-H-E-L-P, visit findtreatment. samhsa.gov, search the website of your health insurance company for covered providers, or contact your primary care provider. If you're listening in Canada, search for mental health resources on the website of the province where you live.

SUMM IT UP is produced by Andrea Muraskin. Tim Fisk is the executive editor. 

Follow Summit Salon Business Center on Instagram @SummitSalon.

Follow host Blake Reed Evans on Instagram @BlakeReedEvans. His DM's are always open! You can also email him at [email protected]. 

Visit us at SummitSalon.com  or join our Summit Salon Community on Facebook to connect with others in the industry.  Get in touch with Summit and let us know what you think of the podcast or what topics you’d like us to cover next.

Follow Summit Salon Business Center on Instagram @SummitSalon, and on TikTok at SummitSalon. 

SUMM IT UP  is now on YouTube! Watch extended cuts of our interviews at www.youtube.com/@summitunlocked

Find host Blake Reed Evans on Instagram @BlakeReedEvans and on TikTok at blakereedevans. His DM's are always open! You can email Blake at [email protected]. 

Visit us at SummitSalon.com  to connect with others in the industry. 

Reach out to Chad Faass [email protected]

Follow him on Instagram @ChadFaass

The Summit Salon website is: https://summitsalon.com/

Follow Summit Salon Business Center on Instagram @SummitSalon.

Follow host Blake Reed Evans on Instagram @BlakeReedEvans. His DM's are always open!

SUMM IT UP is produced by Andrea Muraskin, with editorial support from Tim Fisk. This episode was edited by Amy Walters.

Follow Summit Salon Business Center on Instagram @SummitSalon, and on TikTok at SummitSalon. 

SUMM IT UP  is now on YouTube! Watch extended cuts of our interviews at www.youtube.com/@summitunlocked

Find host Blake Reed Evans on Instagram @BlakeReedEvans and on TikTok at blakereedevans. His DM's are always open! You can email Blake at [email protected]. 

Visit us at SummitSalon.com  to connect with others in the industry. 

Members of four generations are currently working in the salon industry: Baby Boomers, Gen X, Millennials, and Gen Z. Each generation has its own values and ideas about how to build clientele, how to run a company, and how to manage work-life balance. The beauty industry is constantly changing, and while experienced leadership is essential, we need fresh ideas and young voices at the table in order to thrive. 

Today’s guest, Dave Kirby, was one of the founders of Summit Salon Business Center, today the largest salon and spa consulting company in the world. Dave is a shareholder, board member and serves as the Senior Director of Training for SSBC. Dave came up in a salon culture that valued top-down authority and long, grueling hours, but now that Dave is 38 years into his career, his point of view has shifted. And he says that’s thanks to listening to the younger generations. Host Blake Reed Evans, a Millennial salon owner, makes a perfect conversation partner. 

SUMM IT UP is produced by Andrea Muraskin, with editorial support from @Tim Fisk. 

Visit summitsalon.com/calendar to sign up for Dave Kirby’s online business courses for stylists and salon owners. 

Follow Summit Salon Business Center on Instagram @SummitSalon.

Follow host Blake Reed Evans on Instagram @BlakeReedEvans. His DM's are always open! 

Visit us at SummitSalon.com  or join our Summit Salon Community on Facebook to connect with others in the industry.  Get in touch with Summit and let us know what you think of the podcast or what topics you’d like us to cover next. 

Follow Summit Salon Business Center on Instagram @SummitSalon, and on TikTok at SummitSalon. 

SUMM IT UP  is now on YouTube! Watch extended cuts of our interviews at www.youtube.com/@summitunlocked

Find host Blake Reed Evans on Instagram @BlakeReedEvans and on TikTok at blakereedevans. His DM's are always open! You can email Blake at [email protected]. 

Visit us at SummitSalon.com  to connect with others in the industry. 

If you are a listener to this podcast, it’s very likely that you went to cosmetology school. It’s also likely that those classes never added up to a degree. Right now, that is changing. L’Oreal has teamed up with Arizona’s Mesa Community College and Arizona State University to create The Lead Institute, a program where cosmetology school graduates can apply credits from beauty school towards an associates or bachelors degree.  

In this episode, host Blake Reed Evans and Sherilynn Smart talk about going back to school, not an easy endeavor for any busy professional. But, even with a full schedule, doing hair and working in education, Sherilynn is finding time to get a degree in less than one year.  From planning your schedule to getting a full scholarship, Sherilynn tells us how she did it, and how anyone who has been to cosmetology school can make this move for themselves.

Reach out to Sherilynn Smart [email protected]

Follow her on Instagram @Sherilynn_Redken

The Lead website is: www.leadinstitute.degree.  

On Facebook it’s: Lead Rolfs Global Institute.  

And on Instagram it’s @leadrolfsglobalinstitute.

SUMM IT UP is produced by Andrea Muraskin, with editorial support from Tim Fisk. This episode was edited by Amy Walters.

Follow Summit Salon Business Center on Instagram @SummitSalon.

Follow host Blake Reed Evans on Instagram @BlakeReedEvans. His DM's are always open! 

Follow Summit Salon Business Center on Instagram @SummitSalon, and on TikTok at SummitSalon. 

SUMM IT UP  is now on YouTube! Watch extended cuts of our interviews at www.youtube.com/@summitunlocked

Find host Blake Reed Evans on Instagram @BlakeReedEvans and on TikTok at blakereedevans. His DM's are always open! You can email Blake at [email protected]. 

Visit us at SummitSalon.com  to connect with others in the industry. 

If you owned a hair salon in the late 90’s or early 2000’s, chances are good you bought some machines, hired some estheticians, and added “and Spa” to your business name… or at least thought about it. Over the last two decades many of those “and spas” have gone neglected, or been renovated for more hair stations. But in today’s Instagram and Zoom-driven world, we’re seeing renewed consumer interest in services like skin care, waxing, and injectables - especially among people in their 20s and 30s. 

In this episode, host Blake Reed Evans sits down with Emily Richardson for a 101 on how to recharge your salon’s spa division, or start one from scratch. Emily is an  SSBC Spa Consultant, and General Manager/Co-Owner of Bella Trio Salon and Spa in Durham, North Carolina. From hiring service providers, to mastering social media, to investing in those costly machines, this conversation is packed full of practical advice aimed at helping you build and run the spa that’s right for your salon company. 

On December 10th and 11th, 2021, at least 59 devastating tornadoes ripped through parts of six states in the South and Midwest. People who work in the salon and spa industries in affected areas have seen their homes and businesses destroyed. The Professional Beauty Association is collecting donations for immediate needs including clothing, food, bills, supplies & tool replacement. You can make a tax-deductible donation at www.probeauty.org/pba-charities/drf

Follow guest Emily Richardson on Instagram @emilyrichardsonssbc.

Learn more about Summit’s spa consulting and training services at summitsalon.com/divisions/spa-division.

SUMM IT UP is produced by Andrea Muraskin, with editorial support from Tim Fisk. 

Follow Summit Salon Business Center on Instagram @SummitSalon.

Follow host Blake Reed Evans on Instagram @BlakeReedEvans. His DM's are always open! 

Visit us at SummitSalon.com  or join our Summit Salon Community on Facebook to connect with others in the industry.  Get in touch with Summit and let us know what you think of the podcast or what topics you’d like us to cover next. 

Follow Summit Salon Business Center on Instagram @SummitSalon, and on TikTok at SummitSalon. 

SUMM IT UP  is now on YouTube! Watch extended cuts of our interviews at www.youtube.com/@summitunlocked

Find host Blake Reed Evans on Instagram @BlakeReedEvans and on TikTok at blakereedevans. His DM's are always open! You can email Blake at [email protected]. 

Visit us at SummitSalon.com  to connect with others in the industry. 

Traditionally, the salon business in the United States  has been a segregated one. And while stylists at salons in the Black community performed braids, twists, weaves, relaxers, and silk presses on a daily basis, most white stylists had little or no knowledge of textured hair. In the past few years this has been changing, with more beauty schools providing and requiring texture education. Textured hair is increasingly visible in the media, more women are choosing natural styles, and more children are being born with mixed heritage. 

But our industry still has a long way to go. Want to learn about texture but don't know where to start? We've got you covered. 

Today's guest, Jamal Edmonds, is the owner and creative director of Lamaj in the City, located in Washington D.C. He's a stylist behind the chair and an educator for Mizani and Redken, specializing in textured hair. Jamal has been nominated for NAHA awards in 2018, 2021, and 2022. In this episode Jamal and host Blake Reed Evans talk about how to learn textured hair, and dig into understanding the trauma your client may have experienced around getting their hair styled. Also: doing textured hair on set, and competing in the North American Hair Association (NAHA) Awards. 

On December 10th and 11th, 2021, at least 59 devastating tornadoes ripped through parts of six states in the South and Midwest. People who work in the salon and spa industries in affected areas have seen their homes and businesses destroyed. The Professional Beauty Association is collecting donations for immediate needs including clothing, food, bills, supplies & tool replacement. You can make a tax-deductible donation at www.probeauty.org/pba-charities/drf

Follow Jamal Edmonds on Instagram @lamajbackwards.

Get texture education online with the Mizani Texpert Academy: thetexpertcollective.com/head-of-the-class.

SUMM IT UP is produced by Andrea Muraskin, with editorial support from Tim Fisk. 

Follow Summit Salon Business Center on Instagram @SummitSalon.

Follow host Blake Reed Evans on Instagram @BlakeReedEvans. His DM's are always open! 

Visit us at SummitSalon.com  or join our Summit Salon Community on Facebook to connect with others in the industry.  Get in touch with Summit and let us know what you think of the podcast or who you'd like us to interview next. 

Follow Summit Salon Business Center on Instagram @SummitSalon, and on TikTok at SummitSalon. 

SUMM IT UP  is now on YouTube! Watch extended cuts of our interviews at www.youtube.com/@summitunlocked

Find host Blake Reed Evans on Instagram @BlakeReedEvans and on TikTok at blakereedevans. His DM's are always open! You can email Blake at [email protected]. 

Visit us at SummitSalon.com  to connect with others in the industry.