7 Proven Strategies to Scale Your TPT Business Beyond the Marketplace

In this final episode of the Summer Series, I’m wrapping up with a powerful, action-packed guide to help you scale your teacher business beyond TPT. 

First, if you want help with setting up a digital product, designing a sales page, and building a funnel that works, my Hey, Digital Product Playbook walks you through the exact steps to bring your product to life and get it ready to sell.

If you’ve been wondering how to grow your audience, boost traffic, and sell your created product outside the marketplace, this episode is your next step. I share 7 strategic marketing channels - plus insider tips on how to choose the right one for your lifestyle and goals. Whether you’re a classroom teacher, tutor, or homeschool mom, this episode is your permission slip to go all in and grow something amazing.

• (1:01) Why Email Is a Non-Negotiable Your email list is the foundation of your business. I explain why it's critical to build one - and how everything else builds on top of it.
• (1:51) Strategy #1: Instagram I talk about how I’ve grown on Instagram by posting daily, leveraging reels, using ManyChat for automation, and staying laser-focused on niche content.
• (3:06) Strategy #2: PinterestA free, long-term traffic driver - especially great for your TPT store, freebies, and email list. Bonus: link to a Pinterest-focused episode is included!
• (3:40) Strategy #3: TikTokShort-form video content is trending, and I share how to stay on-brand while growing your audience through relatable and educational content.
• (3:55) Strategy #4: Blogging From my own beginnings in blogging and Pinterest to long-term SEO results, I outline how blog content still drives traffic years later.
• (4:34) Strategy #5 & #6: YouTube and Podcasting Two powerful forms of long-form content. I talk about the benefits of repurposing content for both platforms - and how she started small.
• (5:28) Strategy #7: Facebook GroupsGreat for building community and collecting emails, I share how a Facebook group can nurture your audience and create a warm market for your products.

Resources Mentioned: 

• My Email Marketing Course 

• Instagram 

• Check Out ManyChat 

• Pinterest 

• TikTok 

• Check Out My Video on Why You Need a Blog 

• Check Out My Interview with Jenny Lang About Pinterest  

• YouTube 

• Check Out My Video on Starting a Podcast 

• Facebook 

• Hey Digital Product 

• Listen to the Previous Summer Series Episodes:

  • Summer Series Episode 1 

  • Summer Series Episode 2 

  • Summer Series Episode 3 

  • Summer Series Episode 4 

  • Summer Series Episode 5 

  • Summer Series Episode 6 

  • Summer Series Episode 7 

  • Summer Series Episode 8 

  
  

Connect with Lindsay:

Instagram: @lindsaybowden

YouTube: Lindsay Bowden YouTube Channel

Website: www.lindsaybowden.com