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Sunk Cost
When we invest a lot into something, be it a relationship, job, or even a used car, it can be tough to cut your losses and start anew. So why are we so prone to sticking with it rather than moving on?
In this episode of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke discuss sunk cost.
The post Sunk Cost appeared first on KUT & KUTX Studios -- Podcasts.
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By KUT & KUTX Studios, Dr. Art Markman & Dr. Bob Duke
4.8
229229 ratings
When we invest a lot into something, be it a relationship, job, or even a used car, it can be tough to cut your losses and start anew. So why are we so prone to sticking with it rather than moving on?
In this episode of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke discuss sunk cost.
The post Sunk Cost appeared first on KUT & KUTX Studios -- Podcasts.
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