Today’s guest is Eliza Ganesh, founder of Sunwink. As is often the case in the health and wellness space, the founding of Sunwink came about as a result of a personal issue. Eliza was diagnosed with an auto-immune disease and sought a better way to fight the disease and lead a healthier life. She had to experiment a bit and incorporate feedback from her early customers, but she persevered and eventually found a recipe that succeeded. So then, armed with little more than some bottles of Sunwink and her Honda Fit, she made her mark in the Bay Area before growing Sunwink into a nationwide brand.

Listen in as we cover everything from working in San Francisco through the pandemic and if she intends to keep the Sunwink HQ there long term, the value of knowing your worth as a female entrepreneur, and how learning new TikTok dances fits into her own corporate wellness plan.