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Super Bowl Special: Behind the Scenes of Hellmann’s Star-Studded Commercial
Edelman’s Smita Reddy is joined by Ben Crook, Unilever’s Vice President/GM for Condiments and Dressings in North America. Ben takes listeners behind the scenes of Hellmann’s Super Bowl commercial and discusses how the brand hopes to tackle the issue of food waste. “This is a very trusted brand and it’s got a long-standing heritage,” he …
Continue reading "Super Bowl Special: Behind the Scenes of Hellmann’s Star-Studded Commercial"
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By Edelman and Advertising Week
4
88 ratings
Edelman’s Smita Reddy is joined by Ben Crook, Unilever’s Vice President/GM for Condiments and Dressings in North America. Ben takes listeners behind the scenes of Hellmann’s Super Bowl commercial and discusses how the brand hopes to tackle the issue of food waste. “This is a very trusted brand and it’s got a long-standing heritage,” he …
Continue reading "Super Bowl Special: Behind the Scenes of Hellmann’s Star-Studded Commercial"
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