What happens when a bunch of shred zepplins, swolezillas, and Broseidons circle around a stack of price inflated sports nutrition products and start making event predictions about the supplement industry? This will basically be the personification of that imaginary scenario! My one big rule for these annual prediction lists is that I don’t allow carryover from previous years. Additionally, since these are "outlandish" predictions, I try and take Happy Gilmore level swings. The second rule was put in place because it optimizes for entertainment, but it also makes for killer “I told you so” callout clips if I get any of these correct. That being said, one disclaimer because I don’t want those pesky federal agencies contacting me…I do not have insider information on any of these mentioned predictions and this list was thrown together for entertainment purposes only. I say that because outlandish or not…I’ve gotten lucky about 40 percent of the time on these predictions throughout the years. Some fun correct ones were, (1) predicting BBCOM would get acquired in 2019 (2) GNC getting taken private through bankruptcy in 2020 (3) GHOST Energy outselling its supplements in 2022. We also could still see some outlandish predictions come true years later like a pair from the 2019 edition that said AB InBev would buy Bang Energy and MusclePharm would be taken private.

But in no particular order, here are my five supplement industry event predictions that could happen in 2023:

And then finally this year’s bonus prediction with no explanation…Laird Superfood gets acquired.

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