Market dynamics can shift on a dime, and understanding the delicate balance of supply and demand is crucial for anyone looking to thrive in land investment. In this episode, Steven Jack Butala and Jill DeWit unpack the essential laws of supply and demand and how they directly impact the land business, revealing strategies to thrive even when market conditions shift. They delve into a real-world scenario of a penthouse condo pricing discussion and address a listener's question about mailing to zip codes with strong sales history but no current listings. Expect insights into identifying prime buying opportunities during periods of high supply and low demand, and learn why economic downturns can actually lead to record-breaking deals. Tune in to discover how understanding basic economics 101 can give you a major advantage in the competitive world of land acquisition and investing.