Future Commerce

Supply Chain's AI Evolution: Infinite Simulations


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LIVE from Manifest 2026: Shipium CEO Jason Murray reveals why AI transformation isn't about making old processes faster but fundamentally rethinking workflows. From turning three-day analytics tasks into minutes with Orca to exploring adjacent areas such as auditing and consulting, Phillip, Brian, and Jason unpack how domain-specific AI creates competitive moats in an era when traditional advantages are dissolving.

Some Kid In His Dorm Room Is Coming For Your CompanyKey takeaways:
  • AI works when you rethink workflows, not optimize existing ones
  • Domain-specific AI beats general LLMs through context and reduced hallucinations
  • Speed of experimentation matters more than prediction accuracy alone
  • Adjacent spaces, like auditing, are now accessible through AI-powered digital twins
  • Traditional moats are dissolving; data and ecosystem relationships become key
In-Show Mentions:
  • Learn more about Shipium
  • Learn more about Manifest
Associated Links:
  • Check out Future Commerce on YouTube
  • Check out Future Commerce Plus for exclusive content and save on merch and print
  • Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
  • Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!


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Future CommerceBy Phillip Jackson, Brian Lange

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