Today on REV On Air Cora speaks to the founder of cult Danish fashion brand, Ganni, Nicolaj Reffstrup. Nicolaj is a pioneer in sustainable business when it comes to a larger, more corporate fashion brand and he speaks honestly and openly about growing Ganni as ethically as possible whilst being realistic when it comes to maintaining a successful business. He talks about a carbon tax, the importance of getting politicians involved in regulating the fashion industry and the future of sustainable investment and ethical shareholders. Nicolaj also talks about the beginning of Ganni Lab, a new element of corporate social responsibility at the company that puts transparency at the forefront of their sustainable strategy. This is a really interesting conversation in that it takes a look at how big fashion brands can really think about turning the ship around whilst not losing the inevitable need for success in our current capitalistic structure.  

We also want to say a big thank you to Social Supermarket for making today’s episode possible. As a business with conscious consumption at their core, they couldn’t be a more perfect sponsor for us here at REV. Social Supermarket is the UK's largest social enterprise marketplace, selling a curation of products with purpose. We are thrilled to be able to share with our Rêve En Vert community a special 10% off discount code for their first Social Supermarket purchase so you guys can all explore this amazing company yourselves. The code is REVSENTME10 and can be used at any time to try out one of their amazing hampers at https://www.socialsupermarket.org/.