Sweetspot Podcast

Singer-Songwriter Dimitrios Papavasileiou (Pàppa D.) talks to Marc T. Suess about his music, his creative journey, and how he navigates his career. Lots to learn, not only about music and writing but also about how to build a complex brand as an artist and how to structure creative processes.

All episodes on www.sweetspot.studio

Marketing expert Kasper Sierslev talks to Marc Suess about in-house marketing teams from strategy to implementation, creativity and the changes in the marketing industry. A great talk for all entrepreneurs, brand-owners and marketers who want to improve their brand storytelling and communication …

All episodes on www.sweetspot.studio

Singer-songwriter Sam Stokes talks to Marc Suess about her debut album "Common Ground", her poetry, the creative process and her artistic journey. A big inspiration for all musicians, artists and also entrepreneurs who look to connect with their creativity …

All episodes on www.sweetspot.studio

For this podcast episode, Marc collaborated with Chat GPT. And even though it makes some things easier, AI technology will never create truly creative output, let alone replace creatives. A talk about the quality of briefings, original thought, and context – the reason why creative work resonates with us.

Learn more about brand building, storytelling, and brand design on: www.sweetspot.studio

Shownotes:

Chat GPT:

Midjourney AI:

Gartner Hype Cycle explained:

Rick Rubin on Joe Rogan:

Sponsor:

Today's episode is a look behind the scenes of the Sweetspot Studio. Marc talks about his latest project that he created together with DMI Distillery & Manufactur International GmbH and Lotte Hauss, a Hamburg based artist, also part of the art collective „Maison Douce“.

Höhere Mächte (German for „higher powers“) is the first zodiac sign gin. Each of the twelve flavors is individually crafted for each zodiac sign, using seasonal ingredients and botanicals that are in line with the stars. We start with Pisces – a sea salt-caramel gin.

Marc explains the holistic brand experience approach – from the changing of the gin color to rituals and curated playlists. TO learn more about this case, check out: https://www.hoehere-maechte.de/

Shownotes:

Höhere Mächte Gin Website:

Höhere Mächte on Instagram:

Art collective MAISON DOUCE:

DMI Group:

Sponsor:

For this Sweetspot Podcast episode, Marc Suess meets Molly Mandelberg, a spiritual entrepreneur. Molly works as a business strategist, copywriter, and transformation facilitator with her brand “wild hearts rise up”. She works with coaches and healers to reach a wider audience with their life-changing work.

A conversation about big questions, living the vanlife as an entrepreneur, and combining marketing and magic. This is a great episode for all brand owners or entrepreneurs who look for a spiritual connection with their working life.

If you want to learn more about brand building, storytelling and brand design check out my website www.sweetspot.studio

Shownotes:

Molly Mandelberg’s website

Her podcasts:

Molly’s book:

Sponsor:

Today’s creative coffee break is presented by Rösternest (german for “roaster’s nest”). The family-owned coffee roastery offers a variety of carefully hand-roasted specialty blends.

X marks the spot. 3 X’s mark the city of Amsterdam, as in their outstanding city flag.

Learn more about brand building, storytelling, and brand design on: www.sweetspot.studio

Shownotes:

Nothing drives the creative energy in the workplace like a good cup of coffee! To get the best fuel out there, I recommend Rösternest coffee (german for “roaster’s nest”). The family-owned coffee roastery offers a variety of carefully hand-roasted specialty blends.

Happy new year, sweet people! In today’s podcast episode, I talk about three techniques I use to create ideas, strategies, and plans for the new year: Journaling, Mood Boards, and something I call “band practice”. Give them a try and make the most out of 2023 for your brand or your creative venture!

Learn more about brand building, storytelling, and brand design on: www.sweetspot.studio

Shownotes:

In today’s podcast episode, I talk about how artists can build a brand for themselves and get more visibility. As a quick overview, I outline how you can benefit from defining a brand strategy and what to think about when creating a visual identity for artists. A short answer to a big question!

If you have any questions about brand building or design, content strategies, or media products, drop me a line on the studio website or social media.

Learn more about brand building, storytelling, and brand design on: www.sweetspot.studio

In today’s podcast episode, I talk about Robert Pfaller’s theory of 'interpassivity' – delegated consumption and enjoyment. Applicable to both art and everyday life, the concept allows us to tackle a vast range of phenomena: culture, art, sports, and also brand building and communication. Learning about this theory will help you understand the needs of your clients and address them on a deeper, more meaningful level.

Let me know what you think about interpassivity and if you can apply it to your brand!

Learn more about brand building, storytelling, and brand design on: www.sweetspot.studio

Shownotes:

Today’s creative coffee break is presented by Rösternest (german for “roaster’s nest”). The family-owned coffee roastery offers a variety of carefully hand-roasted specialty blends. For this Christmas season, their coffee comes in a winter-design special edition and they offer a great gift basket, including their famous blends „El Primero” and “O Impulsivo“.

With the promo code “sweetspot10” listeners of this podcast get 10% off of any order till April 30th! Check out https://roesternest.de/ and treat yourself to a creative coffee break!