Sweetspot Podcast

By Sweetspot Studio, Marc SuessBusiness Arts Marketing Design Management

Sweetspot Podcast episodes

November 09, 2022 Understanding creative work. Creative Coffee Break 12
In today's episode, Marc Suess proposes a model of the hierarchy of creativity – to gain more clarity on what creative work looks like and how to build successful creative teams.
The word “creativity” is used inflationary. Whether in job advertisements, applications, or as a skill in general. Yet few people actually understand how creativity works and how it can be used for business and one's own career.
In today's episode, Marc Suess proposes a model of the hierarchy of creativity. Not to devalue or upgrade individual aspects, but to gain more clarity on what creative work looks like and how to build successful creative teams. This ranges from outside to inside processes - from curating and remixing to improvisation and craft to pure inspiration.
How do you experience creative work? Does this model help you or do you have a different idea? Share your thoughts!
For more on creative work and brand building, as well as workshops and coaching, visit: https://www.sweetspot-studio.com/
17 min
November 05, 2022 Strategic storytelling (5): Developing own formats. Creative Coffee Break 11
Creating your own brand storytelling formats can be easy and fun
Today’s episode is the fifth part of the podcast mini-series on strategic storytelling for brands. Marc Suess shares his thoughts, experiences, and inspiration on how to develop your own storytelling formats. He explains how to choose the right channel and create formats that are fun and easy to manage and will excite your audience. Join him on this podcast journey into the dream guitar shop …
Learn more about brand building and storytelling on: https://sweetspot-studio.com/
17 min
October 12, 2022 Strategic storytelling (4): Story Mapping. Creative Coffee Break 10
Crafting engaging stories can be easy - with the right tool.
Today’s episode is the fourth part of the podcast mini-series on strategic storytelling for brands. Marc Suess introduces his story mapping tool – the perfect way to collect, organize, and craft engaging stories for your brand.
Learn more about brand building and sign up for a story mapping workshop on: https://sweetspot-studio.com/story-mapping/
7 min
October 05, 2022 Strategic storytelling (3): Understanding your audience. Creative Coffee Break 09
Using empathy and the right tools to create better buyer personas.
Today’s episode is the third part of a podcast series on strategic storytelling for brands. I talk about the importance of defining your target audiences, using more than just socio-demographic data, but understanding the needs and desires of your customers to create better content and tell more relevant stories.
Learn more about brand building and find the sweetspot of your brand story on: https://sweetspot-studio.com/
Today’s creative coffee break is presented by Rösternest (german for “roaster’s nest”). The family-owned coffee roastery offers a variety of carefully hand-roasted specialty blends. High-quality beans and a gentle, individual roasting makes Rösternest coffee a real taste experience.
With the promo code “sweetspot10” listeners of this podcast get 10% off of any order till October 31st! Check out https://roesternest.de/ and treat yourself to a creative coffee break!
9 min
September 15, 2022 Strategic storytelling (2): Brand Core Story. Creative Coffee Break 08
How to find and define the core story of your brand.
Today’s episode is the second part of a podcast series on strategic storytelling for brands. I want to introduce to you the concept of a brand core story – the fundament for campaigns, copywriting, or further storytelling formats.
We cover the Golden Circle by Simon Sinek, the theory of interpassivity by Robert Pfaller, buyer personas and more tools and examples on how to create a long-lasting sustainable brand core story.
Learn more about brand building and find the sweetspot of your brand story on: https://sweetspot-studio.com/
Today’s creative coffee break is presented by Rösternest (german for “roaster’s nest”). The family-owned coffee roastery offers a variety of carefully hand-roasted specialty blends. High-quality beans and a gentle, individual roasting makes Rösternest coffee a real taste experience.
With the promo code “sweetspot10” listeners of this podcast get 10% off of any order till October 31st! Check out https://roesternest.de/ and treat yourself to a creative coffee break!
8 min
September 01, 2022 AI-driven design tools. Creative Coffee Break 07
Will artificial intelligence replace designers?
Today’s episode takes a look at AI-driven design and new tools that can create images by simply typing in a description (e.g. Midjourney). The big question is: Will artificial intelligence replace designers?
I don't think so! Actually, I developed 3 theses that state quite the opposite: AI-driven design will…
… bring more diversity into the market (and thereby strengthen it)
… create more beauty (and higher demand for aesthetics)
… put a higher value on human-made designs.
Hear more about artificial intelligence in this episode and let me know what you think about it!
Learn more about brand building and find the sweetspot of your brand story on: https://sweetspot-studio.com/
Shownotes:
Today’s creative coffee break is presented by Rösternest (german for “roaster’s nest”). The family-owned coffee roastery offers a variety of carefully hand-roasted specialty blends. High-quality beans and a gentle, individual roasting makes Rösternest coffee a real taste experience.
With the **promo code “sweetspot10” **listeners of this podcast get 10% off of any order till October 31st! Check out https://roesternest.de/ and treat yourself to a creative coffee break!
10 min
August 24, 2022 Strategic storytelling (1): ROI of content. Creative Coffee Break 06
Understand the Return On Invest and other benefits of brand content strategies.
Today’s episode is the first part of a series of podcast coffee breaks on strategic storytelling for brands. We start with a strategic view: I offer 3 perspectives on storytelling and content marketing.
The audience's perspective – build trust and keep them coming back for more.
_The financial perspective _– understand the ROI of content marketing.
The strategic perspective – gain insights into your audience and use the learnings for marketing, sales, and HR.
The upcoming episodes will cover more strategic storytelling, from ideation and editorial plans to product development and analytics.
Learn more about brand building and find the sweetspot of your brand story on: https://sweetspot-studio.com/
Shownotes:
Today’s creative coffee break is presented by Rösternest (german for “roaster’s nest”). The family-owned coffee roastery offers a variety of carefully hand-roasted specialty blends. High-quality beans and a gentle, individual roasting makes Rösternest coffee a real taste experience.
With the **promo code “sweetspot10” **listeners of this podcast get 10% off of any order till October 31st! Check out https://roesternest.de/ and treat yourself to a creative coffee break!
9 min
August 17, 2022 The power of the storyboard. Creative Coffee Break 05
What brands can learn from storyboarding to improve processes and develop better ideas.
What brands can learn from storyboarding to improve processes and develop better ideas.
For this creative coffee break, I want to introduce the creative technique of storyboarding. You maybe know storyboards from the movie industry, but they can also be used to understand, plan, and improve multi-step processes of your customer journey or brand experience …
Don't worry, you won't have to be talented in drawing. Simple sketches, mood images or photos work as well. This technique is about developing a deep understanding of every aspect of every step your audience is going through in order to interact with one of your brand offerings.
Learn more about brand building and find the sweetspot of your brand on my website https://sweetspot-studio.com/
6 min
August 10, 2022 The sound of your brand. Creative Coffee Break 04
Thinking about the sound of your brand is a great creative exercise to spark your imagination!
For this creative coffee break, I want to introduce you to a great creative exercise: Think about the sound of your brand!
What genre of music fits your brand?
What instruments represent your products or services?
Are you a simple melody or a complex chord progression?
This way of thinking will amplify your imagination and make you come up with new ways to stage your brand. And who knows, maybe you'll really find a sound that suits your brand …
If you want to find the sound of your brand and learn more about brand building, check out my website https://sweetspot-studio.com/
5 min
August 03, 2022 The impact of brands and artists: Sweetspot Podcast with personal branding and PR coach Diane Foy
Marc T. Suess talks to Diane Foy about her creative career, and how she coaches artists to find their "why" and make an impact.
Diane Foy worked in many different creative fields, as a make-up artist, a photographer, and a publicist. Today she is a creative entrepreneur, helping artists and creatives as a personal branding and pr coach.
She talks to Marc about finding her career path and her “why”, and she shares lessons she learned along the way. A talk about purpose, impact, and your inner audience.
Find the sweetspot of your brand on http://sweetspot-studio.com/
1 hr 5 min

About Sweetspot Podcast

From the publisher's feed

Was verändert sich gerade in Marketing, Design, KI und Unternehmertum – und was davon ist für Marken wirklich relevant? Im Sweetspot Podcast veröffentlicht Marc T. Suess Kommentare, Beobachtungen und Leitgedanken zu Markenstrategie, Kommunikation, Design, Technologie und kulturellen Entwicklungen.