Sweetspot Podcast

LinkbeschreibungFor this Sweetspot Podcast episode, Marc Suess meets Susanne Weber-Euler, head of design at niche beauty and former fashion entrepreneur.

Niche beauty is an online store specialized in (you guessed it) niche beauty products – and a luxury lifestyle brand. As such design and storytelling play a huge role in building the brand image and connecting to the audience.

Susanne shares her experience and insights on successful cross-media content strategies, creating design-driven products, and building long-lasting customer relationships based on great storytelling.

With her experience as a fashion entrepreneur and art director in a publishing house, she combines entrepreneurial thinking and creativity. A great talk to inspire brand owners, designers, and marketers to step up their content game and use creativity to drive their business.

If you want to work on your brand design or brand storytelling, check out www.sweetspot-studio.com

In today’s Sweetspot Podcast, Marc Suess meets Matt C Smith, founder of the innovation infotainment company “The Lunicorn”, former investor and entertainer.

Matt is a great host, presenter, and entertainer. After being a child actor, he decided to go into finance and investment … at least until he got back on a stage to give a business talk. He (re-)discovered his talent and the need to bring some fun and entertainment into the world of business.

After going all-in and working as a speaker and event host, Matt decided to found a start-up, based on the idea of business infotainment. The Luncicorn was born – and great success. After raising investments and scaling up his company, Matt realized every founder's dream: the exit. Just 9 months later, he bought the company back! In the episode, he shares his learnings and insights from this journey and you’ll learn why he got his company back.

Marc and Matt also talk about the light and dark side of entrepreneurial passion, freedom and happiness with your business, personal struggles, and the idea of life design.

Find and share your brand sweetspot now: www.sweetspot-studio.com

For this Sweetspot Podcast episode, Marc Suess meets Michael Ehrenwirth, Brand Ambassador for Linie Aquavit. The traditional spirits brand Linie Aquavit has been produced since 1821. Like many traditional brands, Linie is facing the challenge of staying in touch with a younger audience and finding a brand strategy for the changing bar culture and media landscape.

As a brand ambassador, Michael is developing among other things marketing strategies and live events for Linie. He and Marc talk about the hospitality business, which can be an inspiration and role model for entrepreneurs to create events and unique experiences in a more and more digitized world.

Michael is also a renowned bartender, who owned his own hot-spot “enfant terrible”, who will let you take a look behind the scenes of the creative process and the craft of mixology.

An inspiring talk on how to stay in touch with your audience and reinvent yourself as a brand! Pour yourself a glass and enjoy the show.

Find your brand sweetspot on https://sweetspot-studio.com/

For this Sweetspot Podcast episode, Marc Suess meets Finnegan Shepard, CEO, and founder of Both&, and the creator of Limns.

After his transition, Finn founded “Both&”, a clothing brand for transmasculine, nonbinary, and AFAB people. Without any previous experience in fashion, he drew from his own experiences and stayed in close touch with his customers to design clothes for their needs. Other than that, the success of this young brand also draws from Finn’s unconventional and creative approach to doing business.

Marc talks to Finn about his entrepreneurial journey, how to design a completely new category of clothing from scratch, and the role that storytelling plays in sharing the brand’s purpose.

Finn studied philosophy, literature, and fiction – skills that have a big influence on both his entrepreneurial decision-making and innovative approach to the industry. Besides his clothing brand Both&, Finn co-founded Limns, a creative writing project that serves as a doorway into curiosity for him, his co-creators, and the readers.

A talk about creative entrepreneurship, how a start-up can challenge the bias of a whole industry, and the power of writing.

To find the sweetspot and purpose for your brand, check our website.

In today's episode, Marc Suess meets Fractal Artist Julius Horsthuis.

After his career in the movie industry as a visual effects supervisor (e.g. Academy Award-winning “Manchester by the Sea”) Julius got involved in fractal art – a form of algorithmic, digital art where fractal objects get calculated and rendered as images or videos.

Julius' artworks stand out for their cinematographic quality, creating life-like immersive experiences. He collaborates with others artists and musicians, fascinating audiences all over the world.

Marc talked to Julius about his inspiration and workflow, the role of NFTs for the digital art world, and the mathematical beauty in fractal art. The collaboration of technology and beauty! A great talk for all artists, designers, and creative entrepreneurs … Brace yourself for a sober, psychedelic trip!

For this episode of the Sweetspot Podcast, Marc Suess met Eike König in his creative studio in Berlin. Eike is a world-renowned German designer and founder & creative director of the Berlin-based creative collective HORT. He lectures at the HfG Offenbach and increasingly devotes himself to free artistic work. His art combines techniques of typography, pop art, and contemporary design.

Eikes artworks blur the lines between art and design. He discusses with Marc how the two disciplines influence each other, what inspires him and which messages he wants to put out in the world.

Listen now to understand why skill is less important than attitude – and how you can cultivate it! A great episode for all creative entrepreneurs and sweet people who want to learn more about art and design work.

To find the sweetspot for your brand design, check our website

Photo credit: Vincent Riese

For this week's Sweetspot Podcast, Marc Suess talks to Sam Stokes, a singer-songwriter and producer. Sam shares her journey that brought her to Los Angeles, where she founded her label, “Lilac Records”. A place to produce music and to capture “a record of a moment in time” with a collective of artists from various disciplines.

Her journey begins in Germany, where she quit her job to follow her calling and venture into the unknown. Sam and Marc discuss the concept of the inner voice, which guided her along the way. Where does that voice come from, and how can we cultivate it?

A talk about creative work and life, habits and inspiration, intuition, and higher consciousness. Oh, and Sam also brought one of her previously unreleased songs that you will hear in this episode!

Let’s “pop the knot” and dive into an inspiring journey that will inspire all creative entrepreneurs and artists out there …

Song “Like a Bird”:

Photo credit: Ema Lune

In this week's Sweetspot Podcast, Marc Suess welcomes Paul Glaser. Paul started his career at the Royal Swedish Ballet School and went on to work as a dancer, singer, actor, choreographer and he also wrote and produced music. Today he is the Managing Director of the English Theater of Hamburg.

Drawing from over 30 years of experience, Paul shares in this episode how entrepreneurs and brands can bring their ideas to the stage and how to successfully manage creative processes and teams. We get to look behind the scenes of theatre production from A to Z, from the first idea to the casting and bringing a vision to life in different departments.

Marc and Paul discuss what the future of theatre will look like as well as the increasingly relevant topic of shared experiences. As the world gets more and more digitized, people long for real-life experiences. How can your brand create such shared experiences?

This is a great episode for all brand owners and managers, creative entrepreneurs, and theatre enthusiasts out there.

This week, Marc Suess welcomes Johann König to the Sweetspot Podcast, a real "pop star among gallery owners". Johann not only runs multiple art galleries around the globe, he recently founded a digital art platform called misa.art. He has built an outstanding brand for the König Galleries and himself. From his podcast and his autobiography to his 10 a.m. Instagram series, Johann’s mission is to open the art world to a wider audience.

In this podcast, he talks to Marc about his career, his daily work, and his leap into founding an online art platform, which he approaches like a startup. When it comes to his entrepreneurial journey, Johann tells how artists had a big influence on him as they are “ultra-entrepreneurs” in the way they believe in their work and handle criticism.

This is a great episode for all founders, creative entrepreneurs, and art lovers out there.

All episodes on www.sweetspot-studio.com

Hey sweet people, welcome to the sweetspot podcast.

In this podcast, I am investigating a meaningful creative life and work. In conversations with creatives, entrepreneurs and media personalities, I set out to find the sweetspot that makes people and brands unique.

You will find deepdive episodes about design, storytelling and the cultural impact of brands, as well as podcast snacks where we look at interesting case studies, news and inspiration to enhance your creative work.

Join me on my journey and find your personal sweetspot.