Switched on Pop

Lil Nas X licensed the beat for “Old Town Road” from an e-commerce platform. He originally bought a non-exclusive copy of the backing track for just $29.99 from a 19 year old Dutch record producer called YoungKio. And he’s not the first hitmaker to do so. Desiigner, Bryson Tiller and Queen Naija have all made hit songs from internet beats. These beats are big business. The arguable market leader, BeatStars, has paid its producers over $50M since its inception in 2008. The platform allows producers to market their beats to MCs and singers, boasting 340,000 active sellers and 1.5M tracks. BeatStars CEO Abe Batshon originally created the company to connect artists who may not live in the music industry hubs in L.A., N.Y., Nashville and Atlanta. His global ambitions were realized—producers on the platform come from all over the world. They release a steady stream of new music, marketing their original and sound-a-like beats to aspiring and emerging artists everywhere turning into ad music, Instagram stories and even Billboard Hot 100 hits. While BeatStars increases access to music, could this commoditization of music devalue the creative process? We speak with Abe as well as producers on the platform—songwriter Breana Marin and producer Dansonn—to understand how online beat selling is effecting the sound of pop music.

Music Discussed:Lil Nas X - Old Town RoadBryson Tiller - Don’tYBN Nahmir - Rubbin off the PaintDesiigner - Panda’Queen Naija - MedicineCERTIBEATS - MojoBEATDEMONS - NohoBrytiago ft Bad Bunny - NETFLIXXXBreana Marin’s BeatStars pageDansonn’s BeatStars pageListen to “Bouncing On The Band Stand” by Marian Hill’s Jeremy Loyd (Clear Eyes) and Charlie (Charlatan). You can even license it for $29.99 for your own production.

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Shawn Mendes’ hit song “If I Can’t Have You” is so ridiculously catchy that Charlie had it stuck in his head after the first chorus. How is that possible?! Declamation, or the way that text is set to music, is a big part of the song’s appeal—every word that Mendes sings is perfectly in rhythm. In this episode we use Mendes’ latest track to explore creative declamation throughout history. How do artists from Whitney Houston to Queen to Taylor Swift keep finding new ways to sing the word “somebody”? Why did the composer Georg Friedrich Handel get in trouble for a bit of awkward text setting in one of the most famous pieces of Baroque music? And, does Beyoncé even know how to pronounce “sandcastles”? Finally, Mendes’ hit leads us to ask: is “incorrect” declamation is something to celebrate, or criticize?

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Find out how music creates a feeling of space in this three part episode. First, we may not realize it when we listen to Madonna's new record, but the location of her music is essential. In exploring her catalogue we hear the sound of different eras by just the space evoked in a song. Second, the same is true for Stephen Puth who uses spacial effects for brilliant creative purposes on his song "Look Away." When music is recorded in a studio with perfect acoustics, engineers manipulate that audio to place it in a 3D virtual space using reverb, delay, volume, panning and filters. Each of those effects changes our relationship to the music, and in Steven's case, the lyric. Finally, when we get outside the studio, like with Found Sound Nation and Make Music Day's “Street Studios”, music can echo the geography it is made in. Take this wild journey with us and truly expand your listening. 

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How should we listen to K-pop? This music has become a global phenomenon, charting on the Billboard Hot 100, taking over social media feeds, and touring the world. In particular, the group BTS has captured the ears of millions, building an Army of fans along the way. As uninitiated listeners, the language and culture barrier left us uncertain about how to approach listening to, let alone breaking down their music. So we sought out the support of Dr, Suk-Young Kim, Professor of Critical Studies and the Director of the Center for Performance Studies at UCLA, and KCON's Vanessa Augsbach. Dr. Kim's research on K-pop helps to expand our ears and understand the genre's history and aesthetics, while Augsbach helps us better appreciate the fandom. Applying their insights, we listen to "Boy With Luv" as a first foray into the wonders of K-pop.

Read Dr. Kim's book K-pop Live: Fans Idols, and Multimedia Performance,

Watch Vox's Netflix series Explained on the history of K-pop

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Fans are not happy with Will Smith's update of the classic Disney song "Prince Ali" in the live-action Aladdin. Their complaint? The new "Prince Ali" is slow, sluggish, and dull. Indeed, the Smith version is 8 BPM (beats per minute) slower than Robin Williams's 1992 original—a subtle musical detail. We dig into the properties of tempo and key to understand why people have such a visceral reaction to a relatively small change and consider whether it suggests that we—meaning all of us humans, from musicians to amateurs—are more musically literate than we think.

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Ever notice that wobbly, drunken and underwater sound common in so many contemporary pop songs? In an era of pristine recording quality, music producers are referencing old and impure technologies to add character to their recordings. Digital cassette hiss, tape wobble, and vinyl crackle are intentionally added to productions as a facsimile of "authentic" recording technology. Why the sudden nostalgia? Where does this underwater sound come from? What does it mean? How is it made? Find out on a live episode of Switched On Pop, recorded at Recode's annual Code conference with guest host Estelle Caswell, creator of Vox's Earworm video series.

Listen to Estelle's Spotify playlist of underwater intros. 

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Rocketman is a spectacle the size of Elton John, four films in one. It contains a biopic, jukebox musical, addiction recovery story and a romance between friends. The soundtrack ties the story together by taking historical liberties to tell a fantastical story about one of the best living songwriters. Charlie is joined by Vox’s film critic, Alissa Wilkinson to breakdown the film and deconstruct how its melodic themes create an emotional arc. He also speaks with Giles Martin (son of 5th Beatle George Martin) who music directed the film and soundtrack about how he assembled an entire life’s work into a singular narrative.

Songs Discussed

Taron Egerton - RocketmanQueen - Bohemian RhapsodyTaron Egerton, Jamie Bell - Goodbye Yellow Brick RoadKit Connor & Gemma Jones & Bryce Dallas Howard & Steven Mackintosh - I Want LoveTaron Egerton - Crocodile RockTaron Egerton - Your SongTaron Egerton - Sorry Seems To Be The Hardest WordMozart - Requiem

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On the KRCW series Lost Notes, Jessica Hopper plumbs pop music history for the most important stories never told. She brings us a bevy of lost gems, from Fanny, an all-female quartet of rockers that was one of David Bowie's favorite bands, to the Freeze a late-70s punk outfit now coming to terms with the offensive lyrics of their youth. Tune in to discover another side of pop, one that's rarely been heard. 

Songs Discussed:Fanny - Charity Ball (Live Version)Fanny - Ain't that PeculiarThe Freeze - I Hate TouristsCat Power - The Greatest

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A pop star collaboration is a foolproof way to grab the attention of two audiences at once. But do more collaborators actually make a better song? Ed Sheeran and Justin Bieber put this question to the test in their new song "I Don't Care." The track takes us inside the head of an antisocial party hopper, who'd rather be back home with his lover. Nate and Charlie investigate how the songwriters works that message into their music and speak with Ross Golan about Ed Sheeran's songwriting brilliance.

Songs Discussed

• Ed Sheeran and Justin Bieber - I Don't Care

• Ed Sheeran – Shape of You

• Justin Bieber – Love Yourself

• Kygo ft. Ella Henderson – Here For You

• Maroon 5 – Don’t Wanna Know

Check out And The Writer Is… With Ross Golan: https://www.andthewriteris.com/

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What do Bach and smooth jazz have in common? Both score the unmistakable theme song for NPR's flagship show Morning Edition, listened to by millions across the country every day since 1979. This is undeniably pop music, a daily soundtrack to the lives of many. So why does it sound the way it does? And why, after forty years, why does NPR want to change it?

Featuring:

BJ Leiderman - Morning Edition 

Chuck Mangione - Feels So Good

Herbie Hancock - Chameleon

George Benson - Breezin'

Kenny G - Songbird 

Don Voegeli/Wycliffe Gordon - All Things Considered

Take 6 - All Things Considered

Phish - All Things Reconsidered

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