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This week on The Matt Haycox Show I discussed building a content business and delved into the topic of menopause with Annie Marie. We'll unravel the twists of journalism, explore lies in the industry, and dive into the impact of the digital age. Anne Marie shares her insights on Hot Flash Inc., discussing menopause, treatments, and the birth of her venture. Don't miss out on valuable advice for growing email databases, mastering podcasting, and handling the unique challenges of content creation.

Who is Anne Marie?
Anne Marie, the seasoned Canadian health and wellness journalist, boasts an impressive 25-year career in media. As a national columnist for Sun Media in Canada, she demonstrated her prowess in tackling diverse topics, from marijuana law reform to holistic treatments and transgender issues. Anne Marie's groundbreaking achievements include being the first dedicated Menopause and midlife columnist in North America, earning her well-deserved health writing awards. Her influence extends to the Middle East, where she served as a launch team member and editor, contributing significantly to publications such as Globe and Mail, Women's and Men's Health Middle East, and Vogue Arabia. Notably, she is the visionary founder of Live Healthy, a distinctive health and wellness platform for the region. Anne Marie's impactful journey reflects a commitment to shaping the narrative on crucial health and societal issues.

Timestamps
0:00 - Intro
2:06 - Anne Marie's Background and Experience in Journalism after 30 years
7:53 - Lies within Journalism and the Mainstream Media??
16:13 - Do you find stories that get canned still find their way out in the digital age? Lead in to talking about bloggers and the pill
19:13 - Are there different pills or methods that are less damaging?
20:50 - The Menopause - when did the interest of it and the business start? What is Menopause?
26:59 - How are you treating Menopause?
29:08 - Can you identify and combat it early to have less problems?
30:59 - How did Hot Flash Inc. come about?
32:55 - Newsletter Advice
39:24 - How did you grow your emailing database and then monetise the newsletter?
42:12 - The Podcast
44:24 - How else do you create content? Do you have a social presence?
45:49 - Are you unique in this space or are there others?
47:46 - Best Advice for aspiring Newsletter writers and Journalists?
50:03 - At what point did you realise you needed to learn to be a business woman?
51:11 - What's your target? How big do you see the business growing?
52:02 - Is there a website?
54:47 - Conclusion