Powerful pitching that persuades, converts and closes. Your Company Vision, Mission and Values. Creating a Method is the DNA of your Business

In this episode, we move onto week 4 of the A-Z which is focused on your company. The most important thing about your company is how you position it and pitch it to others. It doesn't have to belong. Who are you and what do you do? Once you have got that down you can expand it and refine it. If you enjoyed this episode then please leave us a rating and review and we will see you next week for a brand-new episode!

What is Covered:

• A quick thank you to you guys!!
• A recap on the past 4 weeks of the A-Z!
• Setting goals and visualizing where you want to be
• Knowing your customers wants and needs in order to help them.
• Having a good pitch to promote your company and a convocation.
• Crafting the perfect elevator pitch.
• What is your social pitch?
• What does your business ACTUALLY do? (we don't do mortgages, we change lives)
• Having a strong company process which everyone can follow for the best results for your customer.
• Letting go of stress and worry – full podcast episode coming soon…
• When you're buying leads – you're not sharing who you are and following your values.
• How to get clients from a number to your email list to make them yours.

Channels Visit Financial PRO website www.financial-pro.com Follow Gary Das on Facebook and Instagram

Stand out from the Competition: Use Niche Marketing to Attract the Perfect Customers

In this episode, we go into detail about who your ideal client is to give you better quality leads and better work-life. When you buy leads online, you don't build any relationships with the client. They are not interested in you or any other products you have. Whereas, when you start to attract your ideal customers, they will become fans. Buying your products, interested in you and the business and will be a client for life. If you enjoyed this episode then please leave a rating and review and we will see you next week!

What is Covered:

• Finding your Niche within your business
• Why you need a Niche instead of accepting everyone!
• If you don't like marketing, you need to locate and hire someone who does!
• Work Smart, Not Hard.
• Be different and stand out.
• Do you know your ideal customer?
• Write down what your ideal client looks like… Who do YOU want to deal with!
• When you understand your niche and put content related to it, the right people will come to you.

• Don't overwhelm yourself, focus on 1 job title at a time an attract those clients.
• Work and Live by your values and portray this in your marketing.

Channels Visit Financial PRO website www.financial-pro.com Follow Gary Das on Facebook and Instagram

Who's in control: your business or you?

In this episode, Gary goes deep on you and your Business. It can be so easy for you to get lost in the rat race, even in your own business. But, if you step away and focus on the things you want to do within your business, you start to control the business. It is great to build an have a successful business, but at what cost when you don't have a great or success lifestyle to go with it. If you enjoyed this episode then please leave us a rating and review and we look forward to seeing you next week!

What is Covered:

• The A- Z of Lead Generation is in full Force!
• Being an Operator rather than an owner.
• Being stuck in the Rat Race and wasting time.
• Spending more time in your business than with your family.
• Are you doing the things you enjoy?
• When you stop learning, you find more challenges and conflict.
• Focus on the Fun Stuff.
• Use your diary for your life – if it's not in there, it's not happening.
• Let go of the stress and the tension.
• Have a business and life you can be proud of…

Channels Visit Financial PRO website www.financial-pro.com Follow Gary Das on Facebook and Instagram

Mindset Conquers All - Focus on your intentions, your behaviours and get results! - My Personal Story!

The one thing I have learnt from all my failures and my past is that mindset is key. That is why for the past 3 years I put my personal development and mindset as one of my top priorities! If you enjoyed this episode then please leave a rating and review and I will see you on the next one!

What Is Covered?

• My Relationship with a Healthy Mindset.
• My Relationship with Money Vs Success, Happiness and fulfilment.
• Remove Negativity.
• Why Mindset is the key to everything.
• It is easy to have a negative relationship with money and different stages in your life.
• You can grow to hate your business and feel trapped.
• Feed your mind, not the Monster.
• How stress can lead to Death – Talk to Someone!
• January 2016 – The New Opportunity that changed my life

• Express yourself! – Never bottle Anything up.
• Work on your Mind and personal development.
• What Key moments have there been in your life around Mindset?
• If you need help, I am a Coach and would love to help anybody who feels they have been through or are going through anything similar to what I have.

Channels Visit Financial PRO website www.financial-pro.com Follow Gary Das on Facebook and Instagram

Brailsford for business owners: how marginal gains can transform your business and help you achieve your goals.

In this episode, Gary talks about how you can use marginal gains to grow and transform your business. When you have big tasks to complete or need to grow and scale your business it can be overwhelming and as a result, you do the same old thing you always have. However, if you look at making small changes and improvements every day, they can add up to something incredible. A 1% improvement in your business every day seems more than possible. If you continue to make that1% improvement for a whole year, suddenly you have improved your business by 365%. We hope you enjoy this podcast episode and if you haven't already, we would really appreciate a review and rating. Thank you and see you next week!

What Is Covered:

• Make a 1% improvement everyday = 365% improvement over a year.
• Marginal Gains are the key to big success.
• How you as a business owner need to think to grow and improve your business.
• Learn to like getting negative feedback.
• The 4 key areas to focus on in your business.
• Marketing is the most important part of your business.
• Marginal games are not always financial gain, they could be time saved.
• Use marginal gains in your personal life too save money and make more time with your family.

Channels Visit Financial PRO website www.financial-pro.com Follow Gary Das on Facebook and Instagram

How Entrepreneurs Can Earn More and Stress Less: With Award-Winning Productivity Expert Emma Mills

Today, Gary is joined by Emma Mills the owner of MiPA in Manchester who provided business support by getting the tasks of your to-do lists whether it's business or personal so you can focus on the tasks that are important to you. Emma is a productivity expert to allow you to free up your time, make more money and have the lifestyle you desire. If you enjoyed this episode, please leave us a rating and review and we will see you in the next episode!

What Is Covered:

• Productivity with you and your team.
• How a VA can help your business.
• Outsourcing phones calls and admin tasks for any business.
• How to save time when you're managing a small team.
• Using your calendar to structure your time.
• Chunking your time to get more stuff done.
• Task: Write down everything you do in half an hour intervals.

• How to get started on video and overcome being nervous.

• How video can get you more clients by being personal.
• Leverage your time to be able to create more.

Emma Mills, Mi-PA – Click Here

Channels Visit Financial PRO website www.financial-pro.com Follow Gary Das on Facebook and Instagram

A – Z of Lead Generation - Add An Extra £10,000 Of Sales/Commission Every Single Month

Today, Gary goes through when you need to be making and sharing content and how-to FastTrack your company to grow faster. Which links into the BIG announcement that he wants to make about the Improved Mortgage Pro Academy which you can join now! If you enjoyed this episode please leave a rating and review and we will see you on the next one.

What Is Covered:

• A BIG Announcement.
• How to fast track your business without making the same mistakes I did.
• The NEW CAS Model.
• Growing your company.
• Creating content.
• Stopping you from making the same mistakes I have.
• Building relationships and playing the long game.
• Take your marketing to the next level

Join the Mortgage Pro Academy Today – Join HERE

Channels Visit Financial PRO website www.financial-pro.com Follow Gary Das on Facebook and Instagram

From credit, crunch downsize to a thriving 150-strong team: An interview with Matt Cottle

Matt Cottle is the chief executive officer at the specialist mortgage group and has been at Y3S for over 18 years. Managing a team of over 150 and continuing to grow, Matt is defiantly an industry leader. But, much like the rest of us, it's not an easy journey for him. Matt has one of the most gut-wrenching stories I have heard and how he overcame these problems proves what type of man he is. If you enjoyed this episode, please leave a rating and review and we will see you on the next one.

What is Covered:

• Matt Cottle's Journey from startup to a brokerage with over 150 employees.
• Matt's experience with the credit crunch.
• Having a company go into administration.
• Having everything to having nothing.
• A £1 million marketing strategy.
• Dealing with a business and caring for a disabled child.
• Managing a team of over 150 employees.
• Never say no to an opportunity.
• How to maintain motivation in your team.
• Some top tips from Matt himself for your business.
• Personal belief and don't consider failure.
• Built their own technology system which at the moment other brokers can use for free!

Channels Visit Financial PRO website www.financial-pro.com Follow Gary Das on Facebook and Instagram

The Devastating Effect of Not Protecting The One's You Love

This episode was recorded in the driver's seat of Gary's Audi, which means this is a very raw podcast episode in which Gary has some things to get off his chest. With the recent controversial spencer lodge podcast on insurance, the rebranding of the podcast and the growing team of Active. Lots to enjoy and catch up on in this episode. We hope you enjoy this podcast episode and if you haven't already, a rating and review will be much apricated as always. See you on the next one.

What is Covered:

• How to find time to make content when you are busy.
• When Inspiration hits, no matter where you are, make sure you get it done.
• New team member to Active!
• The controversial Spencer Lodge podcast…
• How to deal with keyboard warriors (haters).
• Stories of when insurance saved families.
• Stories of when people don't have insurance and a family is destroyed.
• The Active team and how I run my business.
• New intake to the Mortgage Pro Academy Coming Soon…
• Season 2 of the podcast to become the Business pro podcast.
• Event coming for the Mortgage Pro Academy.
• More lead strategies to help with your business.

Channels Visit Financial PRO website www.financial-pro.com Follow Gary Das on Facebook and Instagram

Memo from Marbella: Magnetic Marketing and Massive Growth

I had a great time away in Marbella on a business bootcamp with Adam Stott's Big Business Events. Masterminding, creating content for your business and just giving you all an update on me and my business. A really chill, off the cuff episode where I get a bit more real with you about the ups and downs of business. Really think you are going to enjoy this one and a big thank you to Adam Stott for the experience! If you liked this episode, please leave us a rating and review and we will see you on the next one!

What is Covered:

• Value Content.
• Business Updates.
• Creating content for other businesses.
• How masterminding is one of the most powerful tools for a business owner.
• The fun and struggles of being your own boss
• The Journey of Business.
• Connecting with as many people as you can!
• The Business Pro Podcast??

Channels Visit Financial PRO website www.financial-pro.com Follow Gary Das on Facebook and Instagram