In 2016, Tai Lopez made a video that didn't just go viral – it changed the gme.

It took a fresh approach, and it caught the entire marketing world off guard.

In this clip from Dare to Launch, Dylan Frost (who's studied virality like almost no one I know) breaks down the big lessons we can take away from it… even in 2025.

It's a mini-masterclass on seizing your audience's attention and staying one step ahead of the competition (and if you remember the ad, don't worry – it's nothing to do with flashy cars or bookshelves!).

Dare to Launch Free Bonuses found at: www.getyoulaunched.com

Access Dare to Launch Bonus Vault: http://www.DaretoLaunchShow.com/taco

Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

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Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

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