Rachel Burns, SEO Specialist at Calendly, discusses the intricacies of tailoring SEO strategies to attract qualified traffic that converts. She emphasizes the importance of understanding your audience's search intent and aligning your content to meet those needs effectively. Rachel shares insights on optimizing website elements to enhance user engagement and conversion rates. Show Notes

Connect With: 

• Rachel Burns: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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