If have not put ample time into building your personal brand, you should make it a priority on your business plan. It can no longer be a “nice to have”. Those who don’t build personal brand equity and good will, will find it harder to complete. It is a lot of work, you will not see immediate results but trust me, people will start following you and one day you’ll get the call or direct message:

“Hi, I’ve been following you and was just wondering if you are taking on new clients. I’ve loved your content and feel like you’d be a good fit for us.” At that point, there is no going back. The challenge will be to get there. Most will not want to put in the thought and the work but trust me, it will be worth it for you.