Peter Taunton founded one of the largest wellness brands in the world with over 6,000 franchises or licenses across 3 brands in 28 countries- LIFT Brands.

He's also the 2010 Ernst and Young Entrepreneur of the Year. Peter is currently a Forbes Master Class instructor at the Forbes School of Business.

Peter's business accomplishments have been well-recognized by the business community. He and his companies have been featured in many business and industry publications such as Forbes, Entrepreneur 500, Inc 5000, Top Global and Franchise 500.

Peter also wrote a #1 best selling book sold on Amazon called "Impossible Hill"... which shares 30 years of real life stories laying out the mindset that helped Peter build his business empire.

Peter is ever-committed to coaching and inspiring people in both their business and personal lives as they navigate through life striving to light the fire with-in and make their impossible dreams… possible!

• Go into being an entrepreneur with your eyes open - it costs more than you thought and takes more time than you thought.

• Going into business is one thing, winning in business is another.

• You need discipline, accountability and perspective to be an entrepreneur.

• Always be willing to learn from your mistakes.

• Have a strategic plan for your business.

• Create a lofty goal and then benchmarks along the way.