When talc might be listed as a potential carcinogen, the industry assembles a ‘talc task force’. It’s the year 2000 and the talc industry has heard something big is coming its way. The US government agencies tasked with listing cancer causing substances are set to include talc. The initial recommendation was to list talc containing asbestiform fibres as ‘known to be a human carcinogen’. They’d list talc that did not contain asbestiform fibres as ‘reasonably anticipated to be a human carcinogen’. In response, the industry lobbying group holds an emergency conference call and sets out a plan. ‘To be listed on the Report on Carcinogens can be devastating’, one internal industry memo asserts, listing the financial losses they would incur. How would they respond? An industry memo sets out one of their tactics: ‘Time to come up with more confusion’.