Have you ever thought about how a simple conversation could transform your wedding floristry business? On the Flower Files podcast, we share our journey from the nerve-wracking early phone calls with brides to the rewarding experience of building genuine connections through heartfelt conversations. We dive deep into listening to a couple's unique story and using those insights to create floral arrangements that resonate on an emotional level, turning ordinary transactions into extraordinary memories. Join us as we uncover the secrets to forging meaningful relationships that not only enhance the beauty of the wedding day but also enrich our roles as florists.

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