Today we learn about taproom sales growth tactics with Andrew Coplon from Secret Hopper. Secret Hopper is a mystery shopping service for craft breweries that is helping breweries increase their revenues, create more repeat customers, and fine tune their tasting rooms.

Key takeaways:

• Average taproom tabs have been higher during the pandemic (Andrew shares the data and how you can use this information to increase your taproom sales)
• Incentives and leader boards are great tools to motivate taproom staff to sell more beer (Andrew shares examples and ideas that you can implement)

Quick sales growth tips:

• Single use paper menus (data shows a 35% lift in sales when you use them)
• Ask customers if they want to go beer - the Upsell (data shows 49% buy when you ask, but only 9% buy when you don't) 

Resources:
Ten Strategies to maximize your customers' experience and revenue in the new normal
5 Tips to create a better merchandise display

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