Today in the business of podcasting:

• The Alliance for Measurement in Podcasting (AMP), a 12-member task force organized by Oxford Road, is working to standardize podcast ad measurement and establish a universal definition of "podcast." The group plans to present its framework at Oxford Road's CAO Summit in Los Angeles in July 2026.
• New data from Sounds Profitable shows that the most engaged AM/FM radio listeners and the most engaged podcast listeners have only 1.4% overlap, making them nearly distinct audiences. Tom Webster argues that buying both channels together offers advertisers a level of combined reach that neither medium can deliver alone.
• Magellan AI's new global analysis estimates total podcast ad spend reached $3.94 billion in 2025, with non-U.S. markets surging 79% year-over-year in Q1 2026, led by rapid growth in Germany, France, the U.K., and Ireland.
• YouTube is moving AI content labels to more prominent positions, appearing directly below long-form videos and as overlays on Shorts, with automatic detection rolling out for content creators who do not self-disclose.
• Canada's broadcast regulator, the CRTC, has expanded its digital media contribution framework, raising the required revenue contribution from foreign streaming and audio services including Netflix, Disney+, and Spotify from 5% to 15%.

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