Popular Pig

Taste What Pork Can Do: Marketing That Meets the Moment | Neal Hull & Tony Manker


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About the Guests

Neal Hull joined the National Pork Board in 2019 as director of domestic market development. He leads the field team of channel market development managers to align NPB’s strategies with key retail and foodservice customers across the country; he is focused on building trust, adding value and creating demand for U.S. pork. Neal has more than 30 years’ experience in the food industry, including foodservice and retail.

Neal grew up on a small farm near Moravia, Iowa, where his family raised pigs and other livestock. He graduated from Iowa State University with a Bachelor of Business Administration degree in marketing and minored in speech communication.

Neal and his wife, Sara, have three children and reside in Austin, Minn.

Born in the Netherlands, Tony has lived in St. Louis, Mo., since he was 3 years old. He began his career at Schnucks as a bagger when he was 16 and held various positions at multiple stores throughout high school and college while he earned a pre-architecture degree at the University of Missouri-Columbia. After graduating, he continued his career with Schnucks and has held positions in the Meat/Seafood Department as a QA inspector, visual merchandiser, buying analyst and category manager. He has been with Schnucks for 29 years and currently serves as the senior director of meat and seafood. He has been happily married to his wife, Jennifer, for 18 years, and they have two children, Aiden and Alexis.

Neal Hull (left) and Tony Manker (right)
What can you expect to learn from this episode of Popular Pig?
  • Pork wins on flavor and the new campaign leans into that
  • How producers and retailers are working together to grow demand
  • Why younger shoppers want pork that’s easy, bold, and versatile
  • Smart marketing moves that are getting pork noticed
  • Neal and Tony’s golden nuggets
  • ...more
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    Popular PigBy Matthew Rooda

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