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Taylor Holiday is the Founder and CEO of Common Thread Collective. Learn more about working with CTC at https://www.commonthreadco.com. Follow Taylor on X at https://x.com/taylorholiday and on LinkedIn at https://www.linkedin.com/in/taylor-holiday-a169b322/.

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Taylor Holiday says your eCommerce business doesn’t stand a chance—and he means it. In this episode, Taylor (CEO of Common Thread Collective) and Andrew go head-to-head over whether eCommerce is still a viable, scalable business model. The conversation pulls no punches and goes deep into the real pain points 7–9 figure brand operators are dealing with right now: margin compression, CAC volatility, platform shifts, and the myth of infinite scale.

You’ll also hear how ChatGPT is already changing buyer behavior, why most brands are failing at storytelling, and what it really takes to build a sustainable DTC brand in 2025.

Beyond eCom, the episode explores parenting, fitness, and the psychology behind founder burnout.

Whether you agree or disagree with Taylor’s take, this is an unfiltered look into what separates surviving brands from thriving ones.

CHAPTER TITLES:

1:40 - Andrew The E-Commerce Optimist

8:20 - Is Competition A Bad Thing In E Commerce?

16:12 - What Optimization Setting To Use With Your Ads

43:36 - The Growth of Retail

1:22:00 - This Could Wipe Out Your DTC Business

1:32:00 - Meal Planning & Fitness

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ADMISSION

Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast

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FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris

Email: [email protected]

Work with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠